Field Marketing Manager 3, Commercial/ Cross-Industry Job ID 2025-12291

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1 Job Locations Remote - U.S. Category Marketing Overview The Field Marketer 3 is responsible for driving demand with Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. As a Field Marketer you are responsible for supporting the field in developing and managing field-based demand generation programs and event campaigns to build awareness drive and nurture leads accelerating opportunities to close. This position will collaborate closely with Hyland's sales leaders sales development representatives product marketing solution marketing and campaign marketing teams to plan and execute. This position will strategize closely with Hyland's Plan Owner to define and develop field marketing strategy. What you will be doing Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives. Proactively design plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth. Identify target accounts and segments within Hyland's prospect audience and customer base and develop tailored marketing programs to drive brand awareness and engagement. Plan execute and oversee a variety of world-class events including regional events ancillary events user forums and executive roundtables and dinners ensuring every touchpoint delivers impact Design and implement pre-event and post-event engagement strategies to maximize attendance participation and lead conversion from revenue marketing activities. Create targeted high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration which includes website personalization gifting and conversational email. Interlock with regional/ industry field sales leaders and work directly with account executives to ensure ongoing agreement on priorities adjusting to accommodate changing market conditions and emerging opportunities; attend regular sales deal reviews pipeline reviews and regional quarterly business reviews to understand segmentation and prioritization. Lead awareness communication and enablement efforts with sellers in the field that support the knowledge and adoption of marketing strategies and campaigns. Partner with cross-functional teams including campaign strategy sales product marketing and solution marketing to ensure consistent messaging and maximize the impact of field marketing programs. Develop and effectively manage the regional marketing budget optimizing spending to maximize ROI and achieve KPIs within the overall marketing strategy. Create a culture of audience segmentation management to optimize headcount and resources by reducing overlapping programs to the same audience and improving customer experience. Work with sales development representatives (SDRs) to define an end-to-end revenue management process and service-level agreements (SLAs) between the interlocking teams. Track and analyze program performance using key metrics providing regular reporting on ROI and making data-driven recommendations for program optimization. Monitor and evaluate the health of the sales pipeline and movement of accounts within the pipeline identifying gaps and opportunities. Evaluate select and manage vendors that contribute to local field marketing programs; source and manage marketing technology if required. Ensure all field marketing programs comply with local data privacy and other regulations. Mentor coach train and provide feedback to other team members; may provide f