Energy Efficiency Marketing Strategist

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Join our team at Chelan County Public Utility District. As one of the largest hydroelectric generating utilities in the Northwest, our mission at Chelan PUD is to improve the quality of life for the thousands of people who call our pristine desert and mountain community home. Overview The position collaborates with Customer Energy Solutions staff to develop and implement marketing plans and support the customer experience across the District's customer energy solutions programs. Responsible for developing and implementing all customer facing marketing activities to inform and accelerate the adoption of energy efficiency and other demand side management products and services including programs designed for income-qualifying households. Uses multiple data analytics techniques to segment customers, conduct beta testing and continuously improve the effectiveness of marketing campaigns. Implementation and management of online software tools to facilitate the customer experience and support team workflows. Mediums used are digital, streaming, email marking, print, radio, TV, in-person outreach, and social media. The position is also responsible for obtaining and translating feedback to the rest of the team from customers using a variety of tools including surveys, focus groups, social listening, and customer experience tracking tools. The position also collaborates with corporate communications to enhance brand reputation, reach target audiences, and achieve campaign objectives. Responsibilities

• Lead marketing strategy and plan development as a core member of the Customer Energy Solutions team. Develop resource plans and budgets on an annual basis. Develop and monitor key performance indicators and regularly modify marketing strategy based on results. Design program themes and brands consistent with District and department goals.

   

• Execute on marketing strategy and associated budget. Main contact for vendors and consultants for related contracting.

   

• Lead the development and implementation of customer feedback mechanisms using a variety of data gathering and analytics techniques. Use data to understand and segment customers. Review analytics related to online ads and webpage activity. Use user experience tools and social listening approaches to identify improvements in the customer experience. Interpret results and make recommendations based on results. Meet with customers or customer groups to conduct surveys or focus groups.

   

• Develop marketing campaigns in close coordination with corporate communications for consistency in messaging and brand voice. Key contributor in joint strategy meetings; share data, customer feedback, media monitoring and communication channel strategies to inform future campaigns and build brand trust. Coordinate on campaign timing, message alignment, and cross-promotional opportunities to ensure alignment with District strategies and objectives. Use shared tools and resources to improve processes and efficiency.

   

• Maintain and update customer-facing technical solutions for the Customer Energy Solutions team such as webpages, customer applications, scheduling services, analytics, monitoring software, automatic workflows, and segmentation tools.

   

[Stay up to speed on marketing research, specifically targeted at energy efficiency products and programs, as well as those for income-qualifying households. Mentor and coach other EE team members on the results ]{lang="RU"}