We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The eCommerce Content Marketing Manager will be responsible for developing and executing a comprehensive content strategy across eCommerce channels that aligns with our brand voice, engages our target audience, and drives measurable results. This individual will oversee all aspects of eCommerce channel content creation and management, including but not limited to product detail page content, lead generation page content, email campaigns, retail advertising assets, and more.

Essential Duties & Responsibilities:

• Develop eCommerce content strategy across retailers and across the product portfolio to optimize Generac’s digital presence and maximize eCommerce conversion.

• Translate content strategy into asset creation, leveraging both an internal creative team and external agency partners.

• Develop content to serve product detail pages (images, videos, SEO-optimized descriptions, etc.), lead generation pages, email campaigns, retailer advertising campaigns, and more.

• Support new product launches with eCommerce content strategy and asset development to ensure strong launch performance within eCommerce channels.

• Manage asset syndication across eCommerce retail partners, leveraging asset management vendors and tools to drive efficiency. Maintain channel marketing content calendar throughout the year.

• Analyze content performance results and KPIs and regularly share with cross-functional partners and leaders. Leverage insights to optimize future content creation based on past performance.

• Develop improved eCommerce shopper journeys at key retailers and support co-development of associated site optimizations.

• Own ratings and reviews strategy and management, reporting on trends and insights and activating amplification programs.

• Collaborate closely with product marketing teams, corporate digital marketing team, third-party vendors, sales, product management, graphics, and other key stakeholders to ensure overall project and business success.

Minimum Qualifications:

• Bachelor’s degree (or equivalent knowledge) in Marketing, Communications, Media, or related field.

• Requires 5 years’ experience in content marketing or related roles.

Knowledge, Skills and Abilities:

• Background in understanding consumer and market insights and translating them into effective marketing content and messaging.

• Excellent project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively in a fast-paced environment.

• Creative thinker with a keen eye for detail and the ability to think strategically about content planning and execution.

• Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.

Physical Demands : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.