HEALTH MARKETING SPECIALIST

• Job ID: 53818

• Job Category: Health Services

• Division & Section: Public Health, Communications

• Work Location: Toronto Public Health Headquarters, 277 Victoria Street, Toronto, Ontario M5B 2L6 (Hybrid)

• Job Type & Duration: Full-time, Temporary (approximately 7 months) Vacancy

• Hourly Rate: $45.19 - $49.53, Wage Grade 14

• Shift Information: Monday to Friday, 35 hours per week

• Affiliation: L79 Full-time

• Number of Positions Open: 1

• Posting Period: 24-Feb-2025 to 10-Mar-2025

Major Responsibilities:

To design communication strategies and tools to affect positive community health and lifestyle outcomes, using a diverse range of multi-platform health communications and marketing approaches.

• Provides guidance and advice to program managers regarding effective communication strategies

• Conducts risk assessments for all communication initiatives and recommends risk mitigation tactics

• Controls all aspects of the campaign/portfolio

• Monitors project process and ensures critical timelines are met

• Ensures all communication, marketing and promotional initiatives meet accessibility and equity standards

• Liaises closely with program managers and staff to design innovative marketing strategies

• Ensures the client is continually made aware of the status of the project, especially milestones and issues

• Ensures that complex public health data and information is appropriately translated into plain language for target audiences and that it conveys the appropriate messaging

• Ensures all necessary components of the campaign/portfolio are delivered on schedule and on budget

• Develops innovative content for online and traditional media

• Ensures the effective and strategic delivery of communication products

• Liaises with external marketing agency of record, where applicable

• Maintains knowledge of current industry best practices and new techniques used in health marketing and communications

• Maintains the integrity of and works to improve the Toronto Public Health brand

• Conducts thorough evaluations of campaigns to determine effectiveness, provide insights and support evidence-based decision making

Key Qualifications:

Your application must describe your qualifications as they relate to:

1. A Baccalaureate degree in marketing, journalism, communications, or the equivalent combination of education and experience.

2. Considerable experience in marketing and/or strategic communications.

3. Considerable experience preparing effective communication strategies that support the organization’s goals and objectives.

4. Considerable experience with traditional and social media best practices.

5. Considerable experience developing a variety of communication materials that engage diverse audiences

6. Considerable experience managing large communication projects or social marketing campaigns.

You must also have:

• Excellent writing, verbal and editing skills.

• Knowledge of industry best practices, accessible and inclusive communications.

• Excellent organizational skills, time management, analytical skills and attention to detail.

• Ability to perform research and evaluate campaigns to support evidence-based decision making.

• Ability to interpret complex concepts and translate the information into plain language.

NOTE TO INTERNAL FULL-TIME AND PART-TIME CITY OF TORONTO EMPLOYEES:

City of Toronto employees must apply to full-time or part-time employment opportunities posted on the City's Internal Job Posting Portal.

Equity, Diversity and Inclusion

The City is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness that reflects the diverse residents that we serve. Learn more about the City’s commitment toemployment equity (https://jobs.toronto.ca/jobsatcity/content/Hiring-Policies-and-Statements/?locale=en_US) .

Accommodation

The City of Toronto is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices in compliance with the Accessibility for Ontarians with Disabilities Act (AODA). Should you require Code-protected accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs. Disability-related accommodation during the application process is available upon request . Learn more about the City’sHiring Policies and Accommodation Process (https://jobs.toronto.ca/jobsatcity/content/Hiring-Policies-and-Statements/?locale=en_US) .