Job Information
J&J Family of Companies [Surgical Vision] (Senior) Marketing Specialist in Taipei, Taiwan
[Surgical Vision] (Senior) Marketing Specialist - 2406191121W
Description
Responsible for achieving JJSV product sales to new and established accounts to accomplish sales objectives and greater market penetration.
Brand: Equipment portfolio. Digital marketing and patient education for cataract, refractive surgery and dry eye.
Contribute to the development of respective platform strategies and drive planning and execution of marketing initiatives
Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution
Drive portfolio positioning and prioritization
Partner with Sales organizations for effective deployment
Establish tracking tools and adjusts plans in line with results
Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies
Build and maintain relationships with KOLs
Apply market research tools to deepen customer understanding
Leverage multiple sources of competitive intelligence (global, regional and local)
Create market models and sales forecasts
Manage the business with financial acumen to achieve business plan goals
Analyze and improve top and bottom-line performance, e.g. through the platform and dashboards
Evaluate new business opportunities
Assess Marketing spend effectiveness
Commercialize new products to sustain sales growth
Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered
Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy
3 Apply project management tools to define project objectives, scope and process
Use the Big Picture Framework to create a cohesive NPIs launch plan
Collaborate proactively with regional and country partners to deliver launch plans
Develop clear marketing messages that influence internal and external stakeholder behavior
Build and “sell” a clear, concise and compelling story
Proactively communicate with and deliver value to diverse stakeholders
Coordinate integrated communication plans with agencies
Successfully apply digital strategies and other innovative approaches
Close collaboration with the sales team and support functions (Regulatory, Quality, Supply Chain, Pricing, Market Access, ProfEd/ASM, Field Service Team) and Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers)
Requirement:
Bachelor's degree (business administration preferred)
Marketing experience in healthcare industry, preferably in medical device (sales experience is a plus)
Experience in developing and deploying marketing plans
Experience in managing different stakeholders (customers, hospital administrators etc.)
Fluent in English (oral & written)
Need to have regular connect/ meeting with regional/ global counterpart. Fluent in English communication (oral & written) is the must.
Qualifications
see above
Primary Location Asia Pacific-Taiwan-Taipei-Taipei
Organization AMO Asia Limited (Taiwan Branch) (8052)
Job Function Product Management
Req ID: 2406191121W
J&J Family of Companies
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