NOW HIRING: SPRINGFIELD MARKETING OFFICER

Bring your creativity and community spirit to Phelps County Bank in Springfield, MO. The ideal candidate will have exceptional writing abilities with both traditional and online forms of communication, plus digital advertising expertise, an eye-catching portfolio of photos and videos, confident public speaking skills, and at least two years of project management experience. Your role will involve monitoring market trends, analyzing data and ROI, and leveraging technology to optimize campaigns for growth opportunities. Experience with Adobes design platform is not mandatory, but is a plus.

As the Marketing Officer, you will engage with multiple platforms to tell our unique story. And as an Employee-Owner, you will champion Phelps County Banks generosity through volunteer opportunities, donations, and sponsorships that help strengthen the community around us. If you have a passion to see how your ideas can make a difference, apply today and become our next Employee-Owner.

Requirements

• Bachelor's degree in marketing, advertising, journalism, or a related field.
• Proven experience (minimum 2 years) in marketing and/or public relations.
• Strong understanding of digital marketing channels such as Meta, email campaigns, Google, etc. Digital Marketing and E-Commerce certification with Google is a plus.
• Demonstrated success in executing strategies that drive business growth and enhance brand visibility.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Required Skills

• Strong writing skills, ranging from press releases and website copy to social media posts.
• Experience creating photo and video content with the ability to turn them into engaging, enjoyable content.
• The knowledge required to assess ROI and use that information on future campaigns.
• The ability to brainstorm with a team, finding creative ways to tell our story.
• An eagerness to engage with the community through events, giveaways, community involvement, and volunteer work.
• Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator, and Premiere Pro) is a bonus.
• The discipline to complete tasks with little-to-no supervision. Must demonstrate a team-first attitude and voluntarily answer phone calls, respond to emails, and complete variable tasks.
• The ability to read and interpret various documents and policies, write reports, and communicate effectively and appropriately with colleagues, customers, and fellow business owners.
• Strong fundamental mathematical skills and attention to detail.
• The confidence to problem-solve and troubleshoot practical problems.
• A desire to learn new tools, software, and technologies quickly and with a mindset toward continuous improvement.
• An ability to motivate and inspire a diverse team.

Essential Functions

• The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 50 pounds.
• While performing the duties of this job, the employee is regularly required to stand and talk or hear. The employee frequently is required to walk; use hands to finger, handle or feel; and reach with hands.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment

• Indoor climate controlled.
• The noise level is typically moderate but can become louder at times.
• Breaks are allowed throughout the day.
• Close proximity to other co-workers and customers may be occasionally required.

Summary

Outcomes and Responsibilities(Other duties may be assigned)

Public Relations:

• Represent Phelps County Bank at community events and be a confident ambassador.
• Partner with our Employee-Owners on business development strategies.
• Implement public relat on events and community involvement.
• Look for opportunities to reach new customers through sponsorships, donations, bank events, etc.

Marketing strategies:

• Collaborate with the Marketing Director and marketing team to establish objectives aligned with the overall bank's goals.
• Create and implement promotions, events, public relations, and digital marketing materials, in order to increase brand awareness, customer acquisition, and customer retention.
• Gather data and demographics to target specific populations for market growth.
• Optimize marketing spend to achieve maximum impact and cost-efficiency.
• Model community involvement by volunteering for projects, boards, and events.

Brand management:

• Ensure consistent brand messaging and positioning across all marketing channels and customer touchpoints.
• Monitor brand perception and collaborate with the marketing team to strengthen the bank's brand image in the community.

Market research and competitor analysis:

• Keep an eye on the market and identify opportunities and potential threats.
• Use data-driven insights to inform marketing strategies and adapt tactics accordingly.

Team leadership:

• Foster a collaborative and results-oriented work environment that encourages creativity, innovation, and continuous improvement.
• Encourage fellow Employee-Owners to represent Phelps County Bank with excellence.

Communication:

• Exhibit exceptional communication skills, both written and verbal, with the ability to communicate complex concepts.
• Be a spokesperson, confidently interacting with the community in order to market our brand.
• Display an in-depth knowledge of Phelps County Banks products and services.
• Utilize a strong attention to detail when proofreading marketing materials.

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Corporate Values and Expectations - Five to Thrive

Impressive Customer Experience -creating a positive and memorable experience for the customer that makes them feel valued and appreciated. building strong relationships with customers and demonstrating a genuine commitment to their satisfaction and success.

World Class Employee Development -helping employees acquire new skills, knowledge, and competencies to succeed in their current role and prepare for future career opportunities.

Uncommon Ownership -taking personal responsibility for one's work, actions, and outcomes, and treating the organization's goals and resources as if they were one's own.

Community Champions -actively and passiona