Job Information
Philips Business & Marketing Planning Manager in Seoul, South Korea
Role Summary:
Leads and coordinates the marketing planning, program operations and program execution efforts in the organization. The role facilitates the annual Business and Marketing planning processes, ensures coordination of the marketing plans with the MSS (Modality & Clinical Sales), Sales and Finance team. Together in collaboration with the content localization manager, the Head of Marketing Planning & Operations supports the execution of the marketing programs like Campaigns including the coordination of asset creation.
Key Areas of Responsibilities:
- Marketing Planning
Facilitates the annual business and marketing planning processes, ensures coordination of the marketing plans in the county level across Businesses Unites (Diagnosis Imaging, Integrated Guild Therapy, Ultrasound, Monitoring)
Collaborates with Head of Marketing Planning & Operations, MSS (Modality & Clinical Sales) and Sales team to plan, support and help to achieve goals of the country marketing strategy
Responsible for generating and maintaining the local market intelligence database and data reporting
Assists local marketing and sales management with targeted market research (trend analysis, government initiatives etc) for short to midterm decisions
- Marketing Operations (Execution)
Leads and coordinates global and local activations of Marketing Campaigns in close collaboration with global team and the MSS (Modality & Clinical Sales) in Korea
Ensures that marketing measurement drives performance review of key functions, campaigns, events, budgeting and other marketing activities
Defines objectives and strategy for event plan and measures against targets
Develops and maintain a marketing calendar, ensuring all campaigns are executed on time and in alignment with strategic goals
Collaborates & generates high quality leads and manage KOL relationship to support business growth
Generates market intelligence (Healthcare regulatory) and related knowledgeManages the budget (invoicing and payment process) via Philips purchasing system
Qualifications & Requirements
Bachelor's degree
712 years of experience in marketing planning & operations
Ability to translate value proposition into an integrated marketing campaign
Fluent in English and Korean to be able to craft and refine product messaging across a variety of media types
Ability to identify, synthesize and prioritize key issues and resolve roadblocks
Understanding of branding and communication guidelines to ensure campaign compliance
Marketing experience in B2B industry preferred
Strong ability to interact with diverse stakeholders
Optimizes processes and delivers results
Creative and resourceful when facing unexpected obstacles
Strong understanding of marketing principles, strategies, and technologies
Exceptional analytical skills and experience with data analysis tools
보훈 대상자 가점 채용 및 장애인 우대 채용
About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
Philips
- Philips Jobs