Position Overview

The Senior Product Marketing Manager will be responsible for day-to-day patient/consumer and patient access marketing efforts supporting the clonoSEQ brand, including tactical plan development, budget and vendor leadership, content creation, and reporting of effectiveness metrics. This role will partner closely with the broader clonoSEQ team (including Sales, Training, Medical Affairs, Customer Operations) as well as corporate and external stakeholders to maximize brand reputation, effectively communicate key messages, and optimize budgets, to reach or exceed identified sales, brand, and corporate goals.

Key Responsibilities and Essential Functions

• Partner with clonoSEQ Marketing leadership to develop impactful annual business plans for the function, including budgets and tactical plans
• Lead patient marketing tactical efforts from conception to delivery in order to educate patients and advocacy partners on the clinical value of clonoSEQ leveraging a data-driven approach
• Collaborate closely with Sales, Medical Affairs, Customer Operations, Market Access, Corporate Communications, Finance, Legal, Regulatory, and other key stakeholders to execute go-to-market strategies and multi-platform tactical plans in support of new product offerings
• Manage agency partners and vendors on marketing collateral projects, providing strategic direction, content feedback, and end-to-end project management
• Establish, regularly evaluate, and socialize key patient audience KPIs with team, manager, and Commercial team leadership to ensure consistent alignment between ongoing work and defined business objectives
• Accomplish business objectives by managing all projects and/or external vendors within specified budget and timeline
• Partner with Sales Training to ensure optimal rollout and execution of field-based initiatives
• Participate in field ride-a-longs to better understand promotional opportunities and challenges
• Proactively maintains a broad understanding of the evolving market landscape, scientific advances, and industry trends

Position Requirements (Education, Experience, Other)

Required

Bachelor's degree plus 12 years of related experience, or master's degree plus 10 years of related experience

Minimum of 8 years of experience working on a Marketing team in a highly regulated healthcare environment (e.g., diagnostics, therapeutics, medical device); agency-side experience may be applicable

Minimum of 3 years of experience in oncology / hematology / immunology

Demonstrated success planning and owning the execution of complex marketing strategies and tactics, including some combination of personal and non-personal / digital promotion, peer-to-peer and medical education, congress planning, market research, patient advocacy engagement, and omnichannel digital strategy (including CRM) as well as related performance analytics

Significant experience managing external vendors (including agency of record) to deliver scoped projects on-time and on-budget

Experience leading or directly supporting cross-functional product launch planning work streams

Balances "big picture" strategic thinking with efficient tactical planning and execution

An ability to analyze and interpret scientific publications in order to turn clinical data into compelling promotional narratives

Flexible and proactive approach including a strong personal drive and desire for feedback

Refined interpersonal skills, professional maturity, and good judgment; capable of communicating with and facilitating decisions involving a diverse group of individuals

Strong team player; highly effective in partnering cross-functionally and influencing without authority

Effective self-starter and project leader; capable of working a