Core responsibilities include:

(1) Develop and own the annual marketing plan to drive growth for key clients - inclusive of campaign strategies, sequencing, segmentation and offers,

(2) Manage / facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance

(3) Work with the client and agencies to create best-in-class marketing communications that drives customer action

(4) Partner with cross functional teams including Risk and Decision management to assess initiative performance, optimize and sharing learnings

(5) Collaborate with partners and internal teams to innovate and drive real time relevant experiences for customers

(6) Ensure all campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained

7) Create presentations and other documentation for both external Partner meetings as well as internal reviews.

8) Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation.

9) Review program performance and recommendations with Partners and drive strategic discussions regarding new initiatives.

10) Leverage research and insights tools to make informed decisions, including initiating studies and sharing relevant insights with partners.

11) Monitor process control points and governance requirements.

12) Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, Risk, and Compliance.

The Partner Marketing Manager will serve as a primary day-to-day contact with Citi’s Partner Management team, internal cross-functional teams, as well as the Partners to drive new accounts and usage that will generate profitable sales for both Citi and for the Partner. The incumbent will be expected to challenge the status quo and drive innovation through digital and traditional marketing channels, communication sequencing, integration in the customer shopping journey and targeting optimization.

A successful Partner Marketing Manager will possess the following:

• Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross functional stakeholders and partners

• Curiosity and passion about marketing, staying abreast of industry news, best practices, and emerging trends

• In-depth Digital Marketing experience across all digital channels

• Ability to use data to proactively identify opportunities for driving new accounts/sales to meet the goals of our partners in addition to thinking outside of the box for opportunities

• Action-oriented who pushes self and others to achieve the best possible experience for our customers

• Adaptable qualities including learning on the fly and open to change

• Ability to work and excel in a virtual work environment, where management, peers and clients may not be in the same physical location

Key Responsibilities:

1) Be a Growth champion within the business. 2) Build annual engagement plan of record to drive retail and credit sales growth, with ongoing monitoring of key program performance indicators, including sales, receivables and revenue. 3) Develop program strategy and provide marketing leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales. 4) Closely align with Partner Management team to develop shared goals and objectives, define priorities, and deliver consistent voice to partners. 5) Collaborate with digital team to drive incremental sales through low-cost online channels. 6) Facilitate / lead strategic and tactical marketing discussions with Partners.

7) Create presentations and other documentation for both external Partner meetings as well as internal reviews.

8) Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation.

9) Review program performance and recommendations with Partners and drive strategic discussions regarding new initiatives.

10) Leverage research and insights tools to make informed decisions, including initiating studies and sharing relevant insights with partners.

11) Monitor process control points and governance requirements.

12) Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, Risk, and Compliance.

Business and Technical Requirements

6 to 10 years experience

Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners

Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L

Ability to analyze / interpret data and leverage that data to develop smart marketing strategies

Experience leveraging multiple marketing channels to maximize ROI

Track record of successfully managing complex marketing programs in a highly matrixed team environment

Strong understanding of marketing principles with solid understanding of digital channels

Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver results

Strong written, verbal, and interpersonal communication skills

Solid project management skills with strong attention to detail

Promotes a strong culture of teamwork across organizational boundaries

Awareness of regulatory environment and impact on credit card marketing

Experience in the credit card/financial services industry and Marketing preferred; i.e. customer acquisition, existing customer marketing campaigns, product upgrades, program launches.

People management experience highly desirable.

Advanced program management skills with focus on translating program needs into requirements and timelines, and ability to manage self and team members to drive execution and delivery against program objectives.

Demonstrated ability to succeed in a fast-paced, rapidly changing, matrixed business environment.

Ability to manage high-capacity workload and effectively plan, prioritize, assign and complete projects on time.

Exceptional communication skills (verbal and written); able to articulate needs and influence based on the message versus relying on authority.

Ability to think strategically, continuously looking for opportunities and efficiencies to meet evolving business needs.

Excellent attention to detail; understanding of core marketing principles.

Knowledge of automated solutions and agile marketing techniques to facilitate accelerated marketing timelines is highly desirable.

Education:

Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Marketing Program Management

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Time Type:

Full time

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Primary Location:

Schaumburg Illinois United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Anticipated Posting Close Date:

Jul 16, 2024

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) .

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View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf)

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.