It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

As an Account-Based Marketing Manager, you will play a pivotal role in helping to shape our AMS account-based marketing (ABM) strategy and be responsible for developing, managing and executing ABM plans for a small number of strategic accounts.

As a key member of a high-performing team, you will be focused on delivering ABM strategies that deliver measurable outcomes such as pipeline, deal acceleration, loyalty, and advocacy. The ideal candidate will have a strong background in running integrated marketing campaigns and is someone who will thrive in a fast-paced environment.

Responsibilities

• Collaborate with the AMS Account-based Marketing team, sales and field marketing to create cross-portfolio GTM plans and marketing plays that align with overall account plans.

• Plan and execute account-specific pipeline generation and acceleration programs targeting specific key contacts within accounts, working jointly with the Account teams from sales, local field marketing.

• Lead ongoing planning and review sessions with the sales teams and other key players assigned to these accounts to ensure alignment and focus on strategy and objectives

• Work with industry marketing, campaigns marketing, and other internal teams to determine existing programs and assets that align with the account’s GTM plans and marketing plays and incorporate into overall plan.

• Together with the AMS ABM team, work with internal design and digital teams and external agencies to develop content and assets for specific accounts and specific contacts within the accounts.

• Identify key strategic partners for each of the accounts and work together with sales, business development teams and the partners to develop joint account plans and initiatives.

• Act as the “chief pipeline officer” for these accounts, tracking the effectiveness of campaigns through overall engagement, meetings booked, and pipeline generated

• Develop data and insight strategy to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.

• Collaborate with the marketing leadership team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.

• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.

Experience Required

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.

• Candidate should have 8+ years’ marketing and/or sales experience in high technology

• Ideal candidate has 3+ years specifically supporting a territory or an account based program

• Strong team player able to think and plan strategically with a bias toward execution.

• Hands-on data and analytics experience using CRM and/or marketing automation software required

• Experience managing budgets and respect for company spending processes.

• Education:  Bachelor’s degree (BS/BA) Required.

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $124,700 - $218,300, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here (https://www.servicenow.com/content/dam/servicenow-assets/public/en-us/doc-type/other-document/careers/new-world-of-work-personas.pdf) .

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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