Job Information
Peppermill Casinos Inc Internet Marketing Specialist in Reno, Nevada
POSITION: Internet Marketing Specialist-Peppermill
SCHEDULE: Full Time, Day, Swing
LOCATION: Reno, Nevada
SALARY: Will discuss with applicant.
TO APPLY:
Direct Link -https://www.peppermillcareers.com/opening/101745-internet-marketing-specialist
Careers Page -http://www.peppermillreno.com/employment
Please note, employers may close jobs on the website at any time.
SUMMARY:
The
Internet Marketing Specialist
is responsible for developing and executing end-to-end email marketing campaigns, from conceptualization and strategy to delivery and analysis, as well as manage and grow presence across key social platforms.
MINIMUM/PREFERRED REQUIREMENTS:
- Bachelors degree in digital marketing, Communications, or related field
- 3+ years of experience in digital marketing with focus on email and social media
- Proficiency in HTML, CSS, Dreamweaver, and Photoshop, with a strong understanding of email marketing best practices, including deliverability, GDPR, and CAN-SPAM compliance.
- Knowledge of video editing tools and social media management platforms like Hootsuite or Sprout Social
- Experience using data analysis tools, such as Google Analytics, to measure campaign performance and inform decisions.
- Strong copywriting and content creation skills
- Proficiency in graphic design tools (Adobe Creative Suite, Canva)
JOB RESPONSIBILITIES/DUTIES:
Email Marketing
- Design mobile-responsive email templates that reflect brand guidelines and drive conversions.
- Conduct A/B testing on subject lines, content, and send times to optimize performance.
- Maintain and grow email subscriber lists while ensuring compliance with privacy regulations.
- Generate monthly performance reports with actionable insights.
- Segment audiences and personalize content to improve engagement rates
Social Media
- Create engaging multimedia content including short-form videos, Stories, Reels, and static posts.
- Develop and maintain a consistent brand voice across all social channels.
- Monitor social media trends and adapt strategy accordingly.
- Handle community management and customer engagement.
- Work with cross-functional teams, including gaming, sales, and other departments, to manage the brands reputation, identify key influencers, and coordinate impactful campaigns.
BENEFITS:
Medical, Dental, Vision, Life Insurance, Supplemental Coverage, Teledoc