Marketing Manager BCforward is currently seeking a highly motivated Marketing Manager remote opportunity. Position Title: Marketing Manager Location: Remote Anticipated Start Date: ASAP Please note this is the target date and is subject to change. BCforward will send official notice ahead of a confirmed start date. Expected Duration: 8 Months Job Type: Full time Contract Pay Range: $50 to $55 Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.). Requirements: Job Description: Title: Marketing Manager Location: Remote Duration: 8 Months Summary: We are looking for an 8-9 month maternity backfill from July 2024 - March 2025. This person will be responsible for managing existing marketing workstreams such as paid media, web, growth marketing, analytics as well as new initiatives such as brand strategy. This role is on the team where we help startups accelerate innovation by providing tailored offerings including access to industry-leading Artificial Intelligence services, technical and business guidance, and the essential technology needed to build a startup. Job Responsibilities: Brand strategy * Customer discovery: work with our customer discovery team to identify opportunities to position the MfS brand to attract more founders and increase their likelihood to build with team. * Naming and architecture: work with internal teams to validate our brand architecture * Look and feel: work with an external design agency to update brand guidelines, web, social, and visual assets * Messaging: update our messaging and value proposition to be aligned with the needs of early-stage startups around AI adoption, usage, consumption, and continued learning Marketing strategy * Drive a cohesive marketing strategy across multiple channels to support the customer experience and drive opportunities for deeper engagement * Keep planning, playbook, and strategy documents current and up to date * Collaborate with other teams in the Startups organization and throughout the client to drive partnership and impact Growth marketing / Digital Media - web and paid ads * Drive website updates related to branding, messaging, user experience and conversion * Drive creative, format, targeting, channel strategy, and experimentation through paid media ads to meet recruit objectives (SEM, social, display, partnerships and sponsorships) Analytics * Partner with Analytics to deeply understand performance and insights around recruit channels, particularly web and paid media Project management * Responsible for planning and advancing projects with multiple stakeholders in complex, matrixed organization * Managing creative development and multiple projects with external creative agency * Strong communication skills to share and evangelize plans and gather feedback based on research and learnings. Skills: * Verbal and written communication skills, and interpersonal skills. * Ability to work independently and manage one's time. Education/Experience: * Bachelor's degree in marketing or equivalent training required. * 8-10 years related experience required. Candidate Requirements * Years of Experience Required: 8-10 overall years of experience in the field. * Degrees or certifications required: Bachelor's degree in marketing or equivalent training preferred * Disqualifiers: N/A * Best vs. Average: The ideal resume would contain: * Experience in digital marketing, paid media, managing digital presence * Experience with sponsorships * Experience with B2B startups or B2B2C startups * High analytical capabilitie To view the full job descr