DESCRIPTION

The Marketing Communications Senior Specialist plays a pivotal role in developing and executing marketing communications strategies to enhance Cummins' brand presence, engage target audiences, and drive business growth. The role collaborates with cross-functional teams to create and implement integrated, multi-channel marketing campaigns, analyze data, and provide insights to optimize marketing initiatives.

Key Responsibilities:

• Drive communications planning and execution for Engine and Components Business Units in Cummins India region.

• Provide brand management and marketing communications support for all customer engagements, new product launches, and external events.

• Partner with BU Leaders on leadership and internal communication initiatives, including town halls, DE&I initiatives, key observance days, and plant milestones.

• Manage the BU’s presence on social media platforms, ensuring alignment with brand and communication strategies.

• Create and oversee integrated marketing plans, ensuring adherence throughout the year.

• Develop and execute integrated marketing communication plans and assets, collaborating with stakeholders and subject matter experts.

• Monitor and track marketing communications projects and events, presenting findings to stakeholders.

• Create and coordinate engaging and relevant content for various marketing channels, including web, social media, email marketing, and marketing collateral.

• Stay updated on industry trends, competitor activities, and customer preferences to refine marketing strategies.

• Plan and execute virtual and in-person events to create memorable experiences and deepen connections to the Cummins brand.

• Analyze and optimize campaigns and marketing initiatives based on key performance metrics.

• Manage and support marketing budgets and financials.

• Utilize digital marketing tools and strategies to enhance brand outreach and engagement.

• Plan and execute digital marketing campaigns, leveraging analytics to track and improve performance.

RESPONSIBILITIES

Skills and Experience:

• Digital marketing experience preferred.

• Experience in a global organization preferred.

• Client/account management experience preferred.

• B2B marketing experience preferred.

• Strong project management skills with the ability to meet deadlines.

• Creative thinker with attention to detail.

• Strong analytical skills with proficiency in marketing analytics tools.

• Ability to work collaboratively in a team-oriented environment.

Competencies:

• Values Differences – Recognizing and leveraging the value of diverse perspectives and cultures.

• Brand Management – Establishing a competitive advantage through brand positioning and recognition.

• Digital Media Savvy – Utilizing emerging digital media strategies, including email automation, social media, and content management systems.

• Storytelling – Crafting compelling narratives that resonate with target audiences.

• Action-Oriented – Tackling new opportunities and challenges with urgency and enthusiasm.

• Collaboration – Building partnerships and working effectively with others to achieve shared goals.

• Effective Communication – Delivering clear and audience-specific communications across multiple channels.

• Accountability – Ensuring personal and team commitments are met.

• Financial Acumen – Understanding key financial indicators to support business decision-making.

• Data Analytics – Interpreting and utilizing qualitative and quantitative data for data-driven decision-making.

• Articulating Value Proposition – Demonstrating the strengths and applications of products, solutions, and services to customers.

• Marketing Plan Management – Applying the principles of product, price, promotion, and placement to develop effective marketing strategies.

QUALIFICATIONS

Education, Licenses, Certifications:

• Bachelor’s degree or equivalent in Marketing, Communications, or a related field is required.

Job Communications

Organization Cummins Inc.

Role Category Hybrid

Job Type Exempt - Experienced

ReqID 2409422

Relocation Package No