Director of Growth

Job Summary :

We are seeking a highly skilled and experienced Director of Growth to lead ourdemand generation marketing efforts of our rapidly growing technology company. In this hands-on Marketing Director role, you will be responsible for developing and executing a comprehensive marketing strategy, driving lead generation, analyzing marketing performance metrics, and building and managing a team of marketers, analysts and GTM experts. You will collaborate with multiple internal teams and agencies to lead all aspects of marketing to include; demand generation, digital marketing, content creation, branding, customer marketing, sales enablement, website, events and PR.  You will be responsible for lead generation funnel strategies to maximize online subscription sales across SMB and MidMarket audiences.   This role requires advanced experience with inbound funnel strategies using creative, content, data and analytics to convert traffic into leads

Responsibilities:

• Entrepreneurial mindset

• 5+ years experience building, leading and executing the overall marketing strategy. 

• Build, lead and mentor a team of marketers across demand generation, content marketing,customer marketing, partner marketing, events, branding, PR and more. 

• Collaborate with sales, product, customer success and leadership to drive new business

• Be at the forefront of new funnel marketing technologies and strategies to innovate, improve efficiency, and increase results.

• Own the strategy and execution of ABM marketing campaigns

• Analyze marketing performance metrics and use data-driven insights to optimize marketing campaigns and initiatives.

• Ownership of the customer funnel journey through all marketing touchpoints.

• Manage marketing and web agencies, contractors, vendors, and the overall marketing budget.

   

  Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field. 

• 7-10 years of total marketing experience, with a proven track record of success in driving revenue growth through marketing.

• Passionate and proactive: a driven, self-starter who can work independently and as part of a team.

• Former B2B technology marketing experience is a must.

• SaaS experience is preferred.

• Full-stack marketing experience

• Agency management and accountability experience

• Have designed, crafted, and organized integrated campaigns such as webinars, podcasts, email marketing, digital across the entire customer lifecycle

• Demonstrated experience and comfort owning a revenue and pipeline number

• • Stay up-to-date with the latest trends and best practices in SaaS marketing to ensure that the company remains competitive in the market.

• Outstanding verbal and written communications skills

   

  What working at SMS Magic Offers?

   

  At SMS Magic, people growth is parallel to company’s growth and our work culture supports

  our commitment to creating a world class CRM messaging company.  Our work culture is

  built on high-performance teaming - where everyone can achieve their potential and

  contribute to building a better working world for our people and our clients. 

  We offer a sense of balance, we want our people to be active, healthy, and happy, not just

  in their jobs but in their lives outside of work. Our competitive compensation package

  where you’ll be rewarded based on your performance and recognized for the value you

  bring to our business. In addition, we do our best to make your time with us a rewarding

  learning experience that helps you grow as an individual.  

  Plus, we offer

   

  ● The freedom and flexibility to handle your role in a way that’s right for you

  ● Gain exposure to a dynamic and growing global business environment

  ● Exposure to innovative and cutting-edge technology and tools 

  ● Scope to showcase one’s analytical capabilities and make high impact

  contributions to Business teams

  Whenever you join, however long you stay, the exceptional SMS Magic

  experience lasts a lifetime. Recognized as industry leader, we continually strive

  to be a great place to work and with a commitment to hiring and developing the

  most passionate people, we’ll make our ambition to be the “World’s best

  Messaging Partner” a reality.

" We are an ISO 27001:2013 compliant organization and emphasize information security of our clients"

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