Account Executive- Inside Sales & Sales Assistant

Job Details

Job Location

Grant Iowa Lafayette Shopping News - Platteville, WI

Position Type

Full Time

Education Level

High School

Travel Percentage

Negligible

Job Shift

Day

Job Category

Sales

Description

Supervisory Responsibilities :

• People: None other than self.

• Data: Vision Data advertising system, Xpance creative system, account list, art files, special section files, marketing materials, rate cards, competitive media information, training materials, departmental forms and website.

• Things: Desk, computer, files and materials; telephone, copier, printers, scanners.

  Overall Responsibilities :

• Prospect for and sell advertising and marketing services to assigned and new accounts.

• Generate revenue from ROP advertising, preprints, we-prints, cross-selling, special sections and features.

• Effectively and accurately place advertisement for our customers.

• Provide customer service to internal and external customers.

• Participate in the development and coordination of special sections and special features that capitalize on market trends.

• Functions as an active participant in helping all departments achieve their goals through participative management and teamwork.

• Assist the outside account executives in servicing customers.

• Function as a support person for the advertising sales staff by acting as a contact person between Sales and the Client, Sales and Production, and the Client and Production.

• Communicate regularly with the Creative Manager to coordinate workflow, streamline efficiency, flag potential problems and otherwise assist in meeting client needs.

• Prepare advertising for input into production.

  Specific Responsibilities :

• Generate revenue from company products to meet or exceed individual and department goals.

• Sell and service assigned and new accounts.

• Prospect for new business through telemarketing, use of special promotions, presentations, and company marketing tools.

• Assist in selling signature ad promotions and quarterly promotions.

• Assist in the development of Digital Advertising creation.

• Assist classified advertising customers and enter classified advertising orders.

• In the absence of outside account executives, assist advertising customers.

• Coordinate ad flow of special projects as they become relevant.

• Assist sales staff by handling phone contact to accounts on an incoming and outgoing basis.

• Assist with planning and execution of special events.

• Correctly enter ad copy and billing information into the advertising system, and update as needed.

• Pre-proof and edit display ads for accuracy in size, punctuation, spelling, content and proper design.

• Follow established credit policies.

• Ensure that all advertising is published in accordance with WCI’s established rates, contracts, polices standards of acceptance, federal, state, and local laws.

• Prioritize work according to deadlines to ensure all projects are completed within assigned deadlines.

• Suggest and initiate, as appropriate, new methods and procedures to enhance the efficient operation of the department.

• Participates in company training programs.

• Actively participate in the Great Game of Business.

• Other job-related duties as assigned by supervisor.

Qualifications

Behavior : Work efficiently and effectively with all WCM employee owners to provide exceptional customer service to our internal and external customers. Creative. Self-directed, self-motivated and resourceful. Commitment to quality customer service on the phone and in person. Maintain valid driver’s license. Appropriate dress.

Skills : Effective communicator both written and spoken, keyboarding skills with expertise with Microsoft Office Suite, ability to create an ad from concept through final output. Ability and desire to work in a team environment to achieve group goals. Ability to communicate well with the public and co-workers. Ability to resolve conflict within the department. Capable of self-direction, works well with others, tactful, ethical. Presents a positive representation of the company and the organization in both actions and words. Adaptable to change.

Knowledge: High school diploma or equivalent or technical school plus six months or more equivalent experience. Customer service experience is preferred.