Description

Position Title: Product Marketing Manager

Location: Hybrid - (1 Day On-site/4 Days Remote)

Employment Type: Full-time

About the Role

A dynamic B2B organization is seeking a Product Marketing Manager to bridge the gap between marketing and sales, driving the development of strategic marketing initiatives and supporting the sales team with impactful tools and resources. This is a high-visibility role that combines strategic oversight with hands-on execution, focused on increasing demand generation, improving sales enablement, and effectively marketing a suite of innovative solutions.

Key Responsibilities

• Demand Generation: Develop and run marketing campaigns designed to drive top-of-funnel activity and engage target audiences.

• Sales Enablement: Create sales support materials, including presentations, battle cards, and market insights, to empower the sales team to close deals more effectively.

• Content Development: Collaborate with cross-functional teams to produce compelling communication assets and thought leadership tailored for multiple stages of the buyer’s journey.

• Market & Product Expertise: Build a deep understanding of the company's product portfolio and its alignment with market needs, assisting sales teams with market positioning and go-to-market strategies.

• Campaign Management: Work within Salesforce to create marketing campaigns, manage segmentation, pull targeted lists, and provide reporting to optimize campaign performance.

• Collaboration: Partner with sales, product managers, and other internal stakeholders to develop aligned strategies for outbound communications and optimal channel utilization.

  Requirements

Qualifications

• Proven background in B2B marketing.

• Strong familiarity with financial services or marketing solutions to financial institutions (banking, credit unions) is highly desirable.

• Experience with payments-related products or services is a plus.

Skillset:

• Proficiency in Salesforce for campaign management, segmentation, and reporting.

• Versatility in both high-level strategy and hands-on execution.

• Expertise in developing marketing assets such as product presentations, battle cards, and communication strategies.

• Ability to collaborate effectively across sales, product, and marketing teams.

Knowledge:

• Solid understanding of demand generation best practices and strategies.

• Familiarity with the credit union and financial institution markets is beneficial, though not required.

Key Competencies

• Strategic thinker with the ability to roll up their sleeves and execute effectively.

• Excellent communication and collaboration skills.

• Results-oriented and adaptable, comfortable balancing multiple priorities.

Why This Opportunity?

This role allows you to be part of an innovative marketing team, contributing to the success of a rapidly evolving organization. The company’s solutions have a direct and meaningful impact on the financial services industry, and this position provides the opportunity to combine strategic influence with hands-on execution in a collaborative environment.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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