Digital Analyst

The Digital Analyst will complete complex data integrations and analyses to provide the Dean's Office Marketing, Communications, Recruitment and Enrollment (MCRE) team with automated reporting, insights, and recommendations to support business operations that drive the growth and efficiency of the school's enrollment marketing funnel. The candidate will research and analyze marketing performance and conversions across multiple platforms to help the team with critical decisions such as determining marketing budgets, selecting recruitment activities, and targeting prospective student audiences. The analyst will also work to collaborate with other members of the MCRE team to build and maintain visual dashboards that track key metrics, enable self-service data discovery, and help communicate findings. The candidate will report analyses, insights and recommendations to the team's leadership and other school leaders. Experience in Google Analytics/GA4, Google Ads, Salesforce, Salesforce Marketing Cloud and ChatGPT, and Tableau (or similar software) is required. A strong marketing background is preferred. The University of Pittsburgh School of Health and Rehabilitation Sciences (SHRS) is a nationally renowned leader in the field of health care education, research, and clinical practice preparation. With 13 different disciplines related to health and rehabilitative care, SHRS shapes future generations of health care professionals---therapists, counselors, advocates, scientists, providers, and practitioners---trained to serve the needs of all people regardless of background, levels of health, or mobility. We are built on a legacy of academic excellence and innovation and fueled by passionate educators and researchers, allowing us to meet the health care and rehabilitation needs of today and drive meaningful change in the future. Learn how bold moves SHRS. https://www.shrs.pitt.edu/about/how-bold-moves-shrs

Job Summary

Evaluates business requirements and performs complex data integration and analysis utilizing highly advanced analytical methods while developing advanced and highly complex analytical and reporting tools. Coordinates data projects, provides technical support, and participates in funding development.

Essential Functions

• • Simplify complex data into easy-to-understand information
• • Provide insights on performance of paid and organic media traffic
• • Communicate findings to digital marketing team
• • Give insights to digital marketing team to help pivot and modify campaigns to optimize KPIs
• • Connect CRM tools to data dashboards for simplified reporting
• • Expertise in Google Analytics, Google Ads, Salesforce, Facebook, LinkedIn - cross platform analytic reporting
• • Implement tools and develop dashboards to report findings
• • Regularly communicates data findings and recommendations to improve efficiencies
• • Stay up to date on latest tools and trends in data analysis
• • Participate in professional development to continuously grow our tools and needs while keeping our professional tools up to date
• • Other duties as assigned

Physical Effort

The incumbent must be able to carry out job responsibilities with reasonable accommodations. Must be able to lift or carry 25 pounds or less.

The University of Pittsburgh is committed to championing all aspects of diversity, equity, inclusion, and accessibility within our community. This commitment is a fundamental value of the University and is crucial in helping us advance our mission, which includes attracting and retaining diverse workforces. We will continue to create and maintain an environment that allows individuals to discover, belong, contribute, and grow, while honoring the experiences, perspectives, and unique identities of all.

The University of Pittsburgh is an Affirmative Action/Equal Opportunity Employer and values equality of opportunity, human dignity and diversity. OE, including disability/vets.

Assignment Category: Full-time regular Job Classification: Staff.Data Analyst IV Job Family: Information Technology Job Sub Family: Analytics Campus: Pittsburgh Minimum Education Level Required: Master's Degree Minimum Years of Experience Required: 7 Will this position accept substitution in lieu of education or experience: Combination of education and relevant experience will be considered in lieu of education and/ or experience requirement. Work Schedule: Monday - Friday, 8:30 a.m. - 5:00 p.m Work Arrangement: Monday - Friday, 8:30 a.m. - 5:00 p.m Hiring Range: To be determined based on qualifications Relocation_Offered: No Visa Sponsorship Provided: No Background Check: For position finalists, employment with the University will require successful completion of a background check Child Protection Clearances: Not Applicable Required Documents: Resume, Cover Letter Optional Documents: Not Applicable PI243583109