Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change - improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a global digital transformation.

Our Marketing, Communications and Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators - always willing to help and be helped - as you apply passion to work that will compel our audience to choose IBM.

As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will be able to grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office.

Your role and responsibilities

We are seeking a product marketing champion to join our Software Marketing and Communications team to help IBM differentiate in the integration and API management market.

As a Product Marketer, you will be responsible for articulating the point of view of the audiences we serve and for creating value proposition that enable IBM’s Software products to grow revenues, market share, and client retention. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.

In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst rankings, and social influence.

Your primary responsibilities include:

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• Act as the market catalyst for IBM Software offerings in the application integration and lifecycle management market, providing guiding views on key problems, competitors, and differentiators grounded in data

• Identify opportunities, distinctive competencies, and positioning for IBM software products

• Translate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings

• Act as the product launch lynchpin that galvanizes internal support across channels and drives demand for the offerings

• Develop and execute go-to-market strategies to drive awareness, demand, and adoption of IBM software products

• Stay active in customer conversations at events or in the field and online

Required technical and professional expertise

• Experience in Product or B2B Marketing

• Experience creating marketing business plans

• Deep understanding of go-to-market strategies

• Ability to articulate a point of view concisely and effectively using differentiated messaging

• Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics)

• Experience working and communicating with groups of different backgrounds and skills to enable collaboration

• Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change

• Interest in, but not limited to, the following software products: middleware, integration software, API management, generative AI, hybrid cloud

Preferred technical and professional experience

• Excellence in translating technical capabilities into business value propositions.

• Success in fast growth enterprise, SaaS, or e-commerce solutions serving a worldwide customer base

• Strong track record of developing internal enablement programs that drive consistent product messaging

• Client experience design and measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions)

• Technical acumen and functional understanding of middleware software