Your Impact.

The Assistant Marketing Manager of Customer Strategy & Comms Planning, reporting to the Manager of Customer Strategy & Comms Planning, will participate in the development of strategic customer playbooks inclusive of sizing of opportunities. This role will contribute to highly strategic bodies of work to identify and codify key audience cohorts and journeys. They will perform deep analysis on customer segments for the strategy team to develop Go-to-Market activation plans around. They are responsible for the target audience design (1P/2P/3P), tactical build, and syndication to activation platforms. They will continuously optimize to help deliver access, focus and clarity on core audiences to increase marketing efficiency and brand relevance. They will partner with their leader to work across key agency.

What You Will Do.

• Identify, size, and prioritize the highest value audience strategies that target specific customer segments during key Home Improvement moments that matter to drive meaningful customer experiences.

• Build key audience activation playbooks with profiling and audience segment insights.

• Present annual and quarterly brief-in presentations across internal and external stakeholders.

• Lead audience strategy and design with Brand & Customer Marketing teams to guide initiative/campaign communications & tactical development.

• Leverage business logic, customer data and platforms to unlock and scale the automation of advanced audience strategies and audience architecture design, building and syndication to paid and owned channels.

• In partnership with measurement and finance teams, share a quarterly readout of measurement, lookback, and process refinement which includes OKR & revenue progress, customer/creative/channel level performance insights to serve as a feedback loop to inform strategic and annual planning with progress against macroobjectives, and test & learn agenda.

• Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights.

• Support the Marketing governance process for audience creation, activation, and measurement.

• Translate department specific marketing needs into technology capabilities and data requirements that would drive return on investment.

• Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookiesless, etc.)

• Provide Marketing leadership (Manager/Director) key updates regarding strategy, progress, and risks.

Required Qualifications

• Bachelors degree in Business, Marketing or related field and 5 to 7 years of General Marketing experience

• 3-5 years of data driven marketing experience

• 1-3 years experience in audience development, data driven marketing and/or digital marketing with a strong understanding in ad tech landscape and addressable media ecosystem

Preferred Qualifications

• 1-3 Years Experience leveraging consumer insights and research to develop customer strategies and thought leadership that are grounded in audience insights, audience profile development, and customer journey creation.

• Hands on experience working on a DMP, CDP, CRM platform, onboarding partners, other ad tech platforms for audience development, onboarding or/and syndication and taxonomy structure maintenance

• Experience leading agile cross-functional teams and initiatives

• Ability to communicate technical concepts to a non-technical audience

• Experience in a large retail environment or ecommerce company that serves Fortune 500 companies

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.