Position Title:

Senior Manager, Editorial Planning and Strategy, ICI TOU.TV (French Services)

Status of Employment:

Permanent

Position Language Requirement:

French

Language Skills:

French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2024-12-03 11:59 PM

Your role

In this position, you will focus on optimizing the ICI TOU.TV service offering and customer experience, while identifying and developing growth opportunities. Your primary objective is to increase ICI TOU.TV’s market penetration. You will play a key role in acquiring and retaining consumers using various segmentation approaches.

You will ensure that our marketing strategies and tactics are aligned with business priorities and consumer needs, based on available analytics and data.

You will play a consulting role with the Communications and Digital Media teams to ensure the implementation of our strategic priorities. You will support our editorial strategies through data collection and analysis with a focus on maximizing engagement with our various audience segments.

The ideal candidate must have strong analytical and strategic-thinking skills as well as deep understanding of the market. Project and personnel management skills are also essential for delivering on our strategic initiatives.

Your key responsibilities:

• Quarterly planning:

• Monitor and report on competitive strategies, relevant industry trends and similar products to help guide our priorities.

• Work with your director and other in-house teams to develop quarterly plans aligned with our corporate objectives.

• Track progress on plans and adjust our marketing strategies and offerings based on results obtained and changing consumer behaviour.

• Work the Customer Service and Digital Media teams to improve customer satisfaction.

• Increasing subscriptions and customer engagement:

• Manage and optimize our strategies and programs for converting and retaining subscribers and authenticated users based on various segmentations.

• Leverage a variety of strategies to increase engagement across our audience segments (programming, pricing/promotions, cross-channel marketing, partnerships).

• Editorial strategies and partnerships:

• Develop and recommend editorial strategies based on engagement and performance results.

• Optimize metadata to improve our SEO.

• Develop and maintain strong relationships with our distribution partners to optimize the visibility of our content in their ecosystems.

• Oversee a resource person in charge of our platform’s editorial calendar and marketing tactics .

We are looking for a candidate with the following:

• Bachelor’s degree or equivalent in marketing, management, e-commerce or a related field, with additional training in strategy or data analysis

• Five (5) to ten (10) years’ experience in strategic marketing or offering management in television, e-commerce or other relevant fields

• B2C marketing skills (market analysis, developing sales performance indicators, interpreting data to derive actionable insights, and implementing customer acquisition and retention programs/techniques)

• Ability to influence cross-functionally, listen, be organized and argue effectively

• Ability to adapt to change, with a problem-solving mindset

• Familiarity with SEO best practices is an asset

• Familiarity with analytics suites such as Adobe Analytics and Power BI an asset

• Familiarity with OTT and streaming platforms is an asset

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section (http://cbc.radio-canada.ca/en/working-with-us/jobs/diversity-inclusion-cbc-rc) of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/values-ethics/conduct) . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/human-resources/conflicts) . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:

1

Work Schedule:

Full time

At CBC/Radio-Canada (http://cbc.radio-canada.ca/en) , we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.