We are looking for a Digital Marketing Manager responsible for the development and implementation of digital and CRM strategy of the Category to support brand building and to drive business growth. Ensures digital and CRM excellence in leveraging digital capabilities for competitive advantage while winning the Nestle way emphasizing on Life Time Value approach.

A DAY IN THE LIFE …

• Develop and orchestrate local digital strategy in alignment with global and regional digital roadmap (including social media, crisis management, CRM and eCommerce).

• Leads digital marketing analytics strategy and oversees the tracking, performance measurement and benchmarking (internal and external) to ensure achievement of brand purpose.

• Assesses new consumer / shopper trends through real time data mining and interpretation of data, to inform decision-making.

• Ensures compliance across digital solutions and processes in accordance with group policy and local legislation.

• Maximises business value by using digital to drive cross-functional (eBusiness, Marketing, Sales, Commercial Development, Corporate Communications, Consumer Engagement Services) collaboration, sharing and, where appropriate, integration.

• Drives collaboration and provides leadership where required to ensure alignment with Nestle in Market, Nestle in Zone and global eBusiness objectives.

• Builds strong relationships and maximizes returns with strategic digital partners (Facebook, Google, Twitter, etc.), agencies and suppliers to excel in the use of their respective platforms and create competitive gaps.

• Demonstrates leadership and provides perspective on the evolving digital landscape. Builds digital capabilities at local level, delivers and executes digital best practices and frameworks (via training, online sharing platforms, etc.).

• Innovation ideas derived based on assessing new consumer / shopper trends through real time data mining and interpretation of data (Omni Channel Approach)

• Contribute to a favorable external positioning of Nestle’s leadership in Digital (consistent with EBuseinss Marketing industry recognition objective)

We are Nestlé, the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geographies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.