Content SEO Specialist

• Location London, United Kingdom

• Job ID 0000017546

• Category Sales, Marketing & Product Management

Job Description

Are you interested in identifying content opportunities which will drive performance for SEO and bringing the ideas to life on LEGO.com globally?

Bring your content expertise to the forefront and help LEGO.com achieve growth in search through identifying content gaps and optimizing existing content!

Core Responsibilities

• Conduct keyword research and identify target keywords to incorporate into content

• Create high-quality content to support global and local campaigns whilst working with trading teams to identify product targeting

• Analyze data to track the success of campaigns and make data-driven decisions

• Manage, segment and report on our tracked keywords to show the value our content is driving

• Coordinate the creation of new content and ensure content we produce is maintained once launched

• Communicate campaign performance to wider partner groups

• Manage and maintain the SEO content calendar for campaigns and evergreen content

• Liaise with internal and external partners to reflect commercial priorities and requirements

Play your part in our team succeeding

LEGO Retail is a fast-paced, energetic team which is focused on building up the LEGO Brand’s own ecosystem, with a sharp focus on ecommerce and audience-first brand building experiences. This role will focus on improving LEGO.com’s keyword visibility in search to reach new audiences and existing shoppers via natural search.

Do you have what it takes?

• Good working knowledge of on-page SEO fundamentals

• Experience in SEO across various markets and identifying market nuances

• Experience in an SEO or content marketing-focused role

• Strong skills in keyword clustering and research

• Ability to translate performance into a clear narrative for a wide range of partners

• Experience with keyword research tools such as Google’s Keyword Planner, Ahrefs, and SEMRush

• Excellent writing, communication and presentation skills

• Passion for SEO and driving results through content

• Experience in liaising with multiple partners to get content live

• Previous experience in a SEO copywriting role preferred

• Good working knowledge of other SEO tools such as Screaming Frog or Similarweb would be a plus!

• Understanding of AI content writing and how it can be applied to improve efficiencies preferred

• Experience working in-house at a large, global brand with multiple levels of approval preferred

• Experience with A/B testing preferred

IMPORTANT:

1) No relocation assistance is offered for this position.

2) Please make your portfolio visible in your application (attaching some of the actual contents you created recently or the links directing us to those)

#LI-PH

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different minority backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.