Senior Analyst - 2407023049W

Description

What you will do

The Business Analyst will play a key role in supporting the Marketing Ops MarTech team, focusing on delivering value for key platforms such as DAM, PIM, and MRM. This role involves working closely with stakeholders to gather and analyze business requirements with the goal of creating dashboards that support the use of marketing technology tools to derive actionable business insights. This role will work closely with the BI developer and supports the demand intake & governance process to enable a healthy and effective continuous delivery pipeline. The ideal candidate will have a strong background in business analysis, marketing technology, and data analytics, along with excellent communication and problem-solving skills.

Key Responsibilities

• Collaborate with marketing teams through interviews and workshops to understand business needs, business objectives and translate them into technical requirements.

• Collaborate with cross-functional teams to define and align on project scope, goals, and deliverables

• Develop and maintain detailed documentation of business processes, requirements, and system specifications

• Conduct data analysis and create reports to support decision-making and drive business growth

• Identify opportunities for process improvement and make recommendations for streamlining operations

• Supports BI Developer with testing and deployment to ensure data quality, integrity, and security; including but not limited to developing test plans, test cases, and executing with support of business stakeholders.

• Assist in the implementation of new technologies and systems, ensuring successful adoption

• Provide ongoing support and training to end users to ensure they are able to effectively utilize new capabilities & solutions

• Stay up-to-date with industry trends and emerging technologies to continuously improve processes and solutions

What we are looking for

Required Qualifications

• Bachelor's degree in Business Administration, Information Technology, or related field

• Minimum of 3 years of experience as a Business Analyst or similar role

• Strong analytical skills and ability to work with complex data sets

• Strong analytical and problem-solving skills

• Able to work independently and as part of a team

• Experience in Agile methodology or other project management frameworks

• Experience with JIRA, Confluence, or similar tools

• Proficient in Microsoft Office Suite, particularly Excel and PowerPoint

Desired Qualifications

• Experience with marketing automation tools (e.g., Marketo, HubSpot, Salesforce Marketing Cloud).

• Knowledge of digital marketing concepts and best practices

• Experience with BI tools (Power BI or Tableau) is a plus

• Excellent communication and collaboration skills to work effectively with cross-functional teams

• Ability to independently solve problems and escalate issues when necessary

Qualifications

• Bachelor's degree in Business Administration, Information Technology, or related field

Primary Location Asia Pacific-India-Karnataka-Bangalore

Job Function Info Technology

Req ID: 2407023049W