Key Responsibilities:

Its a customer marketing execution role designed to improve Store Sales & Share, Display Share & Sellout Enhancement with over all Brand Visibility.

1. Brand Visibility: Analyzing the Brand Visibility data & plan to enhance the visibility in sync with the expansion & share gain strategy. Planning & strategizing of brand visibility at shop floor with proper planogram adherence, in-shop/out-shop branding, fixtures execution & window display deployment for improving display share. Plan & execute category/ theme specific, BTL Activations for enhanced trade engagement & sales to improve store share. Formulating & driving various review mechanism for ongoing brand visibility projects at area, region & national level. Conducting surveys and deriving ROI to measure the impact of spends on invested stores.

2. Visual Merchandising & in store effectiveness: Formulating plans to enhance Product Visibility through Visual Merchandising drive across India while showcasing the brand communication. Drive the best-in-class instore execution through FF, Merchandisers, NA & agency and achieve the targeted sales or span of performance.

3. Sellout Management: Drive Sellout across categories instore with the help of NAs & MERCs. Maintain best Display Share and Counter Share

4. Budget Management: Executing and validating budget guidelines, ensuring optimum utilization of budget for trade marketing. Making strategies and plans with regional team on allocation and prioritization of budget for various activities. Responsible for forecasting, preparing and executing marketing plans, and cost management w.r.t. budgeting

5. Vendor Management: - Driving & in time completion of various projects with vendor network through proper execution & reporting. Negotiate the rates on project or campaign as per the market trends. Exploring new and impactful ideas with vendors for trade marketing visibility.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com