We are growing! We are looking for a passionate, driven, and enthusiastic candidate to join our team for the position of Digital Strategy Manager, located in our Head Office in Guelph, Ontario.

Job Description

We are looking for an energetic and experienced Digital Strategy Manager to develop, implement, track, and design digital marketing campaigns and all other digital efforts for Skyline Group of Companies. The Digital Strategy Manager will be responsible for continually monitoring, reviewing, optimizing, forecasting and reporting on digital marketing activity while supporting Skyline’s shared goal of creating meaningful value and an exceptional experience for our customers, our people and our communities.  

What you will be doing:

• Drive Skyline’s digital strategy that effectively meets Skyline’s objectives in all the Group of Companies; including but not limited to promotional execution, email marketing, social media marketing, and digital marketing.

• Develop, implement and lead data-driven marketing initiatives. Take ownership of the execution and make revisions where required.

• Oversee the entire digital strategy process from concept development to final execution. Ensure a high-quality digital strategy is developed that is consistent with Skylines objectives for the Group of Companies. Take ownership of the process and make revisions where required.

• Performs regular competitor analysis and research on trends to provide recommendations for improvement to Skyline Group of Companies digital marketing strategy. Implement new trends into Skyline’s digital strategy that will drive stakeholder engagement.

• Lead and support the Digital Marketing Supervisor to ensure Skyline’s digital strategy is in accordance with Skyline’s objectives.

What we look for:

• Must have two (2) – three (3) years post-secondary education in business, marketing, or communications combined with courses in digital marketing and analytics.

• Minimum of five (5) years of related professional experience or equivalent combination of workplace experience and education.

• Strong understanding of and passion for web marketing, B2C website best practices, web analytics, lead generation, target conversion, social media integration and deployment.

• Knowledge of various web-tracking tools, such as Pixels, Google Analytics, SEMRush, or similar products.

• Excellent written and verbal communication skills.

• Demonstrated leadership experience, with the ability to inspire and develop a high-performing team.

Why you want to work here:

• You get a thrill from cultivating and maintaining relationships. 

• Problem solving, innovation and troubleshooting comes second nature to you and you're looking for a place to showcase that. 

• You will be supported by highly engaged, kind, and supportive team members who want to help you achieve the strategy and vision you create.

• You love handling multiple challenges and working for a company that will allow you to develop opportunities for growth. 

• You want to work for a company that supports diversity.

• Working for a growing company that supports environmental stewardship and social responsibilities is a must for you. Learn more about our sustainability commitments here.

The Skyline Group of Companies is a fully integrated investment management organization: grounded in real estate, powered by people, and growing for the future. Every aspect of Skyline is managed with the utmost care and attention to detail, from consulting with investors to fostering a sense of community at each and every one of its properties.

We offer our employees competitive pay, benefits, RSP matching program, paid volunteer day, on-going training, growth potential and so much more.  Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities. 

Come be a part of Skyline – Building Careers and Communities!

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