Job Summary Central Washington University is recruiting a Director of Marketing, Communications and Engagement to join our University Advancement team in Ellensburg, Washington. This role is an important member of our team as they enhance the vision for the University. The role is a campus-based position, which means you get to see the lives you are impacting. We're offering a salary, depending on experience, from $83,573 - $95,512 annually plus the awesome CWU benefits. Who we are: We are a team of individuals committed to Changing Students' Lives. No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams. Working in higher education provides career growth and career choice. Think of a university campus like a mini city, operating across 380 acres. You'll find diverse academics, libraries, athletics and sporting events, full service and quick serve dining, conferences and events from small to large, recreation centers, housing, health services, police and public safety for the campus population of 10,000 students. Central Washington University has been named a Fulbright U.S. Scholar Program Top Producing Institution for the 2022-2023 academic year. In addition, for the seventh time in eight years, CWU is a recipient of the prestigious Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine. Come join us on our journey to encourage, inspire, and create spaces where all identities thrive on campus. Tour our campus in Ellensburg here. www.youtube.com/watch?v=HjdhOegDa9A What we offer: Our investment in you begins the day you join our team, a healthy and successful future for you is important to us. We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program. Learn more: Benefits, Perks, and Leave. The Role: The Director of UA Marketing, Communications and Engagement will lead efforts in building and enhancing CWU's visibility among target audiences and audience engagement in support of the university's ambitious fundraising initiatives. This position is responsible for developing multifaceted, creative, modern, timely and insightful campaigns that supports engagement within alumni relations and fundraising. Reporting to the Associate Vice President for Engagement, the director of Marketing, Communication and Engagement will be responsible for overseeing the successful execution and refinement of a comprehensive marketing and communication strategy aimed at advancing CWU's mission, engaging key stakeholders, and driving philanthropic support. This position oversees the UA Marketing and Communications team, consisting of content developer, lead graphic designer, marketing manager, coordinator and student employees. All employees are expected to support CWU's commitment to diversity and to bring and support inclusion into the university environment. Job Duties Strategic Marketing and Communication: - Strategic Leadership: Lead the development, implementation, and continuous improvement of a comprehensive advancement marketing and communication strategy. This strategy will support institutional objectives - such as fundraising, alumni relations, and donor engagement - while preparing the organization for, and execution of, a multi-year philanthropic campaign. - Brand Positioning: Oversee CWU Advancement's and CWU campaign brand strategy to ensure consistency across all channels and engagements. Position the institution effectively within the advancement space to enhance its reputation and visibility. - Campaigns Planning & Execution: Develop integrated marketing and communication plans to support fundraising and stewardship campaigns, d