Job Description:

Join our team if you want to be at the forefront of driving organic social media innovation, crafting compelling brand narratives and meaningful connections with AT&T’s audiences. This role will oversee the management of AT&T’s organic social media handles, strategize and execute influencer and creator relationships and drive engagement across multiple platforms. You will lead a team responsible for crafting innovative content, nurturing online communities and establishing impactful collaborations with other internal AT&T intent creators (Marketing, Advertising, PR, eCommerce) as well as external influencers and creators. Responsibilities:

· Strategy Development: Develop and implement comprehensive organic social media strategies aligned with the brand’s objectives to increase engagement, drive brand awareness and improve AT&T’s word of mouth/talk value.

· Content Creation and Curation: Oversee the creation, curation and scheduling of engaging, high-quality content across various social media platforms (IG, FB, TikTok, YouTube, Pinterest, LinkedIn) ensuring consistency in brand voice and messaging.

· Team Leadership: Lead and mentor a team of social media specialists, content creators and community managers, fostering a culture of innovation, collaboration, psychological safety and excellence.

· Initiatives: Develop and lead the executive LinkedIn communication strategy and an Employee-generated social media program.

· Influencer & Creator Relationships: Establish a core team of affinity creators, conceptualizing and executing compelling campaigns and partners that align with brand values and resonate with our target audiences.

· Performance Analysis: Regularly analyze social media performance metrics, generate insights and adjust strategies accordingly to optimize engagement, reach and conversion rates.

· Community Engagement: Cultivate and nurture a vibrant online community by actively engaging with followers, addressing queries, partnering with Customer Care for servicing issues and leveraging user-generated content to strengthen brand loyalty and interest.

· Cross-functional Collaboration: Collaborate closely with internal teams such as Marketing, PR, Advertising, External Affairs and eCommerce to ensure alignment of social media initiatives with broader business and brand objectives.

· Stay Up-to-Date: Stay abreast of industry trends, emerging platforms, and social media best practices to identify opportunities for innovation and growth.

· Proven experience in social media management, in a leadership role within a large brand.

· Strong understanding of social media platforms, analytics tools, and content management systems.

· Demonstrated success in developing and executing influencer marketing & creator campaigns.

· Exceptional leadership, communication, and interpersonal skills.

· Analytical mindset with the ability to derive actionable insights from data.

· Bachelor’s degree in marketing, communications, or related field. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$210,600.00 - $316,000.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws

We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status