Music Initiatives & Partnerships Manager, Platoon

Culver City,California,United States

Marketing

The people here at Apple don’t just build products — they craft the kind of wonder that has revolutionized entire industries! It’s the diversity of those people, their backgrounds, and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading services and customer experiences. We invite you to join us on this journey. As part of Apple, Platoon is a creative artist services company that nurtures and builds the careers of independent artists across multiple genres. The company is best known for working at an early stage with emerging and established artists across many genres – including Ayra Starr, Billie Eilish, Clementine Douglas, Oscar Dudamel, Saint Harrison, Victoria Monét, Yebba, and Mr. Eazi. Platoon is seeking a Music Initiatives & Partnerships Manager to help drive the next wave of growth, partnerships, and experiences for Platoon - within and beyond the Apple ecosystem. This role is perfect for someone who thrives at the intersection of music, technology, and business strategy— a creative and strategic thinker who can turn ideas into meaningful projects.

Description

Lead and execute high-impact strategic initiatives that fuel innovation, business growth, and operational excellence for Platoon. Drive cross-functional projects from concept to completion, ensuring seamless execution and measurable results. Identify and develop synergies between teams, partners, and content strategies to maximize efficiency and value creation. Analyze music industry trends, listener behavior, and digital consumption patterns to uncover new opportunities. Oversee music catalog management, ensuring efficient acquisition, organization, and optimization of rights and assets. Collaborate with internal teams and external stakeholders to optimize music rights, licensing, and content placement strategies. Develop structured frameworks and workflows that improve decision-making, execution, and scalability across projects. Measure performance and impact using data-driven insights to refine strategies and optimize outcomes. Drive operational excellence, ensuring clarity, alignment, and efficiency in everything we do.

Minimum Qualifications

• 8 years + project management experience in the music business

• Deep and proven experience in the music industry; including music rights, licensing, and partnerships.

• 5 years + experience executing high-impact strategic initiatives that fuel innovation, business growth, and operational excellence

• Proven ability to lead complex, cross-functional projects with structure, agility, and attention to detail.

• Strong analytical skills with a passion for data-driven decision-making and trend forecasting.

• Ability to execute tasks based on strategic direction and coordinate with stakeholders.

• Interest in music and content strategy, with a willingness to explore innovative ideas.

• 15% + travel required, both domestic and international.

Key Qualifications

Preferred Qualifications

• Exceptional ability to translate strategy into action, ensuring alignment across multiple stakeholders.

• A passion for innovation, storytelling, and creating and curating music experiences.

• Creative and strategic thinker who can turn ideas into meaningful projects.

Education & Experience

Additional Requirements

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $137,100 and $255,700, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

• Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

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