Marketing Manager (Marketing Operations) - Hybrid R0047686 | Wolters Kluwer - FCC | HQ SCOE – CT

Job Description  

The Marketing Manager (Marketing Operations) is responsible for optimizing the efficiency and effectiveness of the marketing team by managing processes, data, and analytics. This role ensures smooth execution of marketing campaigns, manages marketing automation platforms, and supports data-driven decision-making. The ideal candidate has a strong analytical mindset, experience with marketing technology, and the ability to drive cross-functional collaboration.

Hybrid : Eight days a month we come together in the closest office within 50 miles to experience the value of connecting with colleagues. You will report to the Director, Sales Operations and work under the leadership of the Vice President, Sales Operations. This role is a part of FCC | HQ SCOE – CT. | Please view site office directory for potential office preferences. https://bit.ly/Find_A_WK_Office

#LI-Hybrid

ABOUT US : https://www.wolterskluwer.com/en/about-us/organization/financial-and-corporate-compliance

*Required Job Qualifications (minimum): *  

• Bachelor's degree in marketing, business, or a related field.

• 5+ years of experience in marketing operations, demand generation, or a related role.

• Strong knowledge of marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).

• Proficiency in CRM systems (Salesforce preferred) and data analytics tools (Google Analytics, Tableau for CRM, Power BI, CRM Analytics, etc.).

• Experience with lead scoring, segmentation, and campaign optimization.

• Strong analytical and problem-solving skills with a data-driven mindset.

• Excellent project management and communication skills.

• Ability to work cross-functionally and drive process improvements.

• Ability to manage teams and/or vendor relationships.

*Preferred Job Qualifications: *  

• Experience working in B2B marketing, SaaS, or technology-driven industries.

• Familiarity with A/B testing, conversion rate optimization (CRO), and customer journey mapping.

• Previous management experience.

• Knowledge of marketing compliance regulations (GDPR, CCPA).

• Travel : Upon Business Demand

   

*Essential Duties and Responsibilities *  

Marketing Operations & Process Optimization

• Develop, implement, and refine marketing processes to improve team efficiency and effectiveness.

• Manage and optimize workflows, ensuring seamless collaboration between marketing, sales, and other departments.

• Oversee marketing performance reporting to ensure strategic alignment with business objectives.

Marketing Technology & Automation

• Assist in selection of marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce) technologies.

• Ensure marketing technology stack integrations support campaign execution and lead management.

• Help Operations Team evaluate, implement, and maintain marketing tools to improve scalability and automation.

Data Analysis & Performance Measurement

• Define and track key performance indicators (KPIs) for marketing initiatives.

• Develop dashboards and reports that provide insights into marketing performance, campaign effectiveness, and ROI.

• Leverage data analytics to identify trends, measure marketing attribution, and support strategic decision-making.

Lead Management & Sales Enablement

• Collaborate with sales & marketing teams to improve lead management, scoring, and nurturing processes.

• Ensure accurate lead tracking, segmentation, and attribution in the CRM system.

• Support alignment between marketing and sales through data-driven insights and reporting.

Campaign & Program Support

• Assist in the planning and execution of marketing campaigns, ensuring operational efficiency.

• Assist in defining campaign criteria, list segmentation, and data loading.

• Support email marketing workflows, landing pages, and digital marketing assets.

   

Additional Information:  

Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available - https://www.mywolterskluwerbenefits.com/index.html  

Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make important decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. We are headquartered in Alphen aan den Rijn, the Netherlands.  

• Ranked by Forbes Magazine as among America’s Best Large Employers for 2022 - #84.  

• Wolters Kluwer secures 2nd place in Newsweek's Most Trustworthy Companies List 2023   

• CEO Nancy McKinstry ranked 16th by Harvard Business Review of the best performing CEOs in the World.   

• WK #1 for gender equality in the workplace in the Netherlands & #47 worldwide for 2023 .  

    

Diversity Matters  

Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.  

The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.  They’re not intended to be an exhaustive list of all responsibilities and requirements. The job description provided is subject to revision and modification at any time.

Texas-Houston-Allen Pkwy

Texas-Dallas-Bryan St

Pennsylvania-Philadelphia-Market St

Florida-Tampa-West Boy Scout Blvd

Ohio-Columbus-Easton Commons Way

Indiana-Indianapolis-Woodfield Crossing Blvd

Texas-Coppell-Rombauer Rd

Wisconsin-Madison-Junction Rd

Georgia-Kennesaw-Chastain Meadows Ct NW

Kansas-Wichita-East Douglas

Ohio-Hudson-Terex Road

Delaware-Wilmington-Orange St

Missouri-Clayton-South Central Ave

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.