Description Robert Half is looking for a well versed eCommerce Manager for one of their Manufacturing clients. This position is responsible for the strategic development and implementation of overall E-Commerce sales and customer development strategies for DTC platform. Duties: • Achieve sales targets, oversee key performance indicators (e.g., traffic, conversion, AOV) optimizing P& L/budget, as well as monitoring and providing tracking reports. • Manage outside partners and agencies that support key e-commerce strategies, such as reviews, unauthorized seller monitoring, and digital advertising. • Analyze site metrics and develop tests to improve conversion rates, owning the site conversion funnel and improving on AOV and other performance metrics. • Partner with other team members to ensure pricing is optimized. • Develop campaign planning tools that track online KPIs and the success of marketing events. • Manage online SKU portfolio, including site images, videos, and content, maximizing SEO on website platform. • Work with internal creative teams on digital ad A/B testing, measuring results and improving future campaigns. • Understand brand target audiences and use profiles to drive sales with like consumers. • Ensure long-term and sustainable growth by applying data driven decisions that deliver foundational excellence, innovative thought leadership, and scalable process in an often-ambiguous environment. • Drive YOY growth through consumer acquisition and retention strategies, mapping and delivering key messages throughout the customer journey. • Manage e-commerce syndicated data and utilize key findings to drive business growth. • Work with external resources on technical aspects of the site, including maximizing SEO. • Drive site experience with consistent messaging across website platforms. • Other duties as assigned. Requirements Bachelor’s degree in Business, Marketing, E-Commerce or related majors or related work experience required. 2-5 years’ experience leading e-commerce marketing strategies. Previous management experience preferred. Ability to be data driven and use key metrics to test new ideas, fine tune placement and garner internal support. Experience with SEM, Google AdWords, and Google Analytics. Vendor management/relationship management experience. Well organized with great time management skills and attention to detail. High motivational levels, ability to multi-task, and prioritize. Strong collaboration, efficient, communication skills, and experience succeeding in a fast-paced and often ambiguous environment. Strong foundation in e-commerce best practices and web technologies and standards. Knowledge of search engine optimization and skilled at integrating high performance keywords into copy to support search engine marketing initiatives. Deep knowledge of using web analytics and sales data to conduct analysis, draw conclusions, and drive solutions and action using multiple data sources. Innovation starts with people.®

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