Job Description :

Job Title: Marketing Head of Scotch and Baileys

Location: Budapest

Contract terms: Permanent, full-time

ABOUT US

From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing has changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy and reward them with the career-defining opportunities that they deserve.

Our ambition is to build the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need world’s very best people.

ABOUT THE ROLE

You will be in charge of leading Scotch and Baileys categories for the entire Eastern Europe (EE) business unit (30+ markets), shaping the future of multiple brands and being in charge of their consistent growth. You will be managing a team of 3-5 people, working as part of the regional EE Marketing Lead Team and reporting to the Marketing Director of the EE region.

You will own, drive and project manage the creation of category and brand strategy and plans based on consumer, customer and shopper insights, build brand equity and help drive;

• Recruitment/Re-recruitment – both from a customer and consumer perspective

• Scale – in all commercial elements of the brands, building strong relationships with the commercial teams and our Distribution Partners on the ground to deliver above and beyond the yearly P&L targets

• Fame – making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams, external Distributor Partners and internal Business Partners to deliver on our salience and brand love objectives

• Culture – driving Diageo brands’ role in the Eastern European Culture, deepening our relationship with consumers to build the equity of our global brands in a locally relevant way

• Digitalization – demonstrating the most recent marketing tools and transforming Mental Availability building from traditional media into digital

• Vision – lead the long-term (5 year) thinking of category growth and evolving the brand strategies to enable this.

Top Accountabilities

Functional:

• Create, drive and project manage the creation of long-term category/brand strategy and brand plans based on consumer, customer, and shopper insight

• Orchestrate engagement with distributor partners, Executive team, global and cross-functional regional teams to ensure delivery of the strategy. Successfully manage partners internally (Commercial, RGM team, Finance) and externals (Distributor Partners, Culture-, Media- and Creative agencies)

• Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space, ecom)

• Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function

• Ownership over innovation elements of the brands, product launches, new-to-world activities etc.

• Lead the relationship with the Global Brand Teams for the market

• Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans

• Own the full P&L for the brands across the market. Understand and respond to the drivers of your brand performance with focus on market share, brand equity, awareness and penetration, working in partnership with the commercial teams to deliver and exceed the annual operating plan

• Manage the pricing & promo strategy, margin mix and volume drivers for all brands across the full market

• Create brand strategies and drive them through to thoughtfully implemented plans that consistently beat the competition and gain share

• Engage, coach, advise and support all team members on all brand activities, demonstrating leadership both in the what and the how so that they can excel in and deliver brand activities

ABOUT YOU

• 10+ years of relevant marketing experience

• Proven experience in leading a team

• Proven track record in building strategic plans and implementing them showcasing excellence in storytelling, influencing, envisioning and building engagement for a major market

• Regional marketing experience for multiple countries with diverse consumer profile

• Being able to excel when dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment

• Holistic skills across all marketing pillars as well as a track record of leading transformational business results

• Successful management of senior partners at all levels, resulting in strong and positive outcomes

• A history of working across media, digital, experiential, PR, culture, social and with external agencies

• Demonstrated brilliant execution to globally best-in-class standards

• Strong end to end commercial FMCG understanding, alongside high levels of numerical foresight and attention to detail

Benefits

• Unique Family Leave opportunity

• Opportunity to work across market and cultures

• You will deal with world class brand portfolio

• Product Allowance to purchase company products from the staff shop

Flexibility

This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don't let anything stop you from applying.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

Worker Type :

Regular

Primary Location:

Budapest

Additional Locations :

Job Posting Start Date :

2024-06-20

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

DRINKiQ

What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)