Description

Are you excited working with customers—including other AWS teams—to elevate their security? Are you an expert in cloud security? Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We help AWS customers across industries and segments elevate their security using the industry’s broadest and deepest portfolio of cloud services and solutions. We tell AWS’s most important and interesting stories to educate customers about what is possible when you build securely on AWS.

As a Sr. product marketing manager for security thought leadership, you will be part of a team tasked with developing messaging and positioning that highlights how AWS services help customers secure their digital transformation. You will also help drive the success of AWS security initiatives like educating customers on how AWS security is utilized to defend against the latest security risks. You will work with security experts and leaders to create compelling content to help customers understand how AWS security is unique, as well as support marketing campaigns that drive engagement and brand perception. The ideal candidate has expertise and a genuine interest in cloud security as well as proven experience in thought leadership, content marketing and/or audience marketing.

This role may sit in the following locations only: Atlanta, GA, USA | Boston, MA, USA | Santa Clara, CA, USA | Seattle, WA, USA

Relocation offered to these locations only from within the USA only.

Key job responsibilities

• Develop audience-specific security messaging, marketing content, and go-to-market materials

• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, adoption campaigns, marketing distribution channels, success metrics, and campaign schedule

• Define business metrics, measurement plan, and testing plan for related campaigns

• Work effectively across AWS with groups such as product, digital marketing, sales, business development, and evangelists to achieve business goals

• Develop and support the AWS presence at security conferences helping customers learn how AWS is architected to be the most flexible and secure cloud computing environment available today

A day in the life

• Drive understanding of AWS security messaging and positioning for threat detection and incident response

• Build use cases and solutions content

• Develop compelling and strategic customer references, including deep dives on ROI from implementing cloud security strategies

• Write compelling content and tools (eBooks, presentations, infographics, webinars, customer success stories, product videos, and more)

• Develop and execute on innovative product marketing activities that reach target audiences effectively

• Partner with other marketing teams (e.g., campaigns, demand generation, field, and events) to drive and execute on global marketing initiatives

• Continuously measure and optimize your product marketing initiatives

About the team

Sales, Marketing and Global Services (SMGS)

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Diverse Experiences

AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS?

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Harmony

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

• 7+ years of professional non-internship marketing experience

• Experience leading go-to-market for consumer software or hardware product launches

• Experience using data and metrics to drive improvements

• 5+ years of relevant work experience in fields such as technical marketing, technical pre-sales, or product marketing/management with a track record in crafting messaging and positioning

• Bachelor’s degree in marketing, business, technology, or relevant field of study such as computer science OR 7+ years relevant industry experience in marketing of technical products

Preferred Qualifications

• Experience with customer segmentation, profiling, and targeting

• MBA and/or computer science, engineering, technology background

• 5+ year’s experience in product marketing for security products

• Experience with threat detection and/or XDR, EDR, CDR technologies

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.