Are you passionate about driving user and revenue growth through AI-powered experiences? Do you have a proven track record of scaling consumer products, optimizing conversion funnels, and leveraging data to maximize impact? If so, we have an exciting opportunity for you.

We are seeking a Principal Growth Product Manager to join the Copilot Product Team at Microsoft AI China . This role is at the intersection of AI, growth, and consumer experience—where you will drive strategies to accelerate adoption, increase engagement, and maximize user retention . You will lead high-impact growth initiatives, using data-driven experimentation, funnel optimization, and viral loops to drive Copilot’s expansion.

Responsibilities

As a Principal Growth Product Manager , you will own the end-to-end growth strategy for Copilot, with a strong focus on user acquisition, activation, retention, and monetization.

• Define and execute growth strategies to drive key business metrics, focusing on acquisition, engagement, and retention.

• Lead A/B testing, rapid experimentation, and data-driven decision-making to optimize conversion rates and user experience.

• Identify and build scalable growth loops , including referral programs, social sharing, SEO/ASO optimization, and cross-platform integrations.

• Develop and refine onboarding experiences to improve first-time user activation and reduce churn.

• Collaborate with cross-functional teams (engineering, design, marketing, and data science) to develop and implement high-impact growth features.

• Leverage AI-driven personalization and recommendation models to enhance user engagement and long-term retention.

• Optimize growth funnels using advanced analytics , ensuring a seamless user journey across mobile, web, and integrated ecosystems.

• Monitor KPIs and identify areas for optimization , providing clear insights to leadership and making data-backed recommendations.

• Stay ahead of AI and growth industry trends , identifying innovative tactics to drive Copilot’s market expansion.

Qualifications

• 10+ years of experience in product management, with a strong focus on growth, user acquisition, or engagement optimization .

• Proven track record in scaling consumer products , driving significant user and revenue growth.

• Strong expertise in growth frameworks , including AARRR (Acquisition, Activation, Retention, Referral, Revenue) and growth loops.

• Hands-on experience with A/B testing, experimentation platforms (e.g., Optimizely, LaunchDarkly ), and funnel optimization .

• Deep proficiency in data-driven decision-making , with experience in SQL, Amplitude, Mixpanel , Google Analytics , or similar analytics tools.

• Strong understanding of SEO, ASO, performance marketing, and viral growth strategies .

• Experience working on AI-powered consumer products , particularly in personalization and user engagement.

• Excellent communication skills, with the ability to drive alignment across executives and cross-functional teams.

Preferred

• Rich experience in mobile and web growth strategies , including iOS/Android app optimization .

• Experience in monetization strategies , including freemium models, subscriptions, and paywalls.

• Prior experience leading growth product teams or mentoring junior PMs.

• Familiarity with machine learning-driven growth tactics , such as recommendation systems and churn prediction models.

• Passion for defining and analyzing growth experiments and behavioral analytics .

Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations (https://careers.microsoft.com/v2/global/en/accessibility.html) .