BUSINESS CONTEXT AND MAIN PURPOSE OF THE JOB:

• Plays a key role in bringing the Category Vision and Innovation Plan to life in the region.

• Delivers the business and share targets in the region.

KEY RESPONSIBILITIES:

• Develops an in-depth understanding of the regional markets (South East Asia); the environment in which the category competes, including segments and channels.

• Translates a holistic understanding of consumers and shoppers to growth opportunities.

• Leads regional innovation projects against agreed category and brand global priorities.

• Supports the brand manager on brand communication, creative development process (advertising and packaging), working with agencies to deliver strategically sound messages in line with communication strategy. Works closely with local market teams in the deployment of brand communication idea for local markets and channels.

• Develops an integrated product, pack, price and communication mix and trade proposition for mix test/simulated test markets to test market potential in key countries.

• Leads cross-functional innovation teams (using project management tools to support decision making and communication) including local market teams, supply chain and customer and category development in the region to ensure successful implementation.

WHAT YOU’LL NEED TO SUCCEED

KEY COMPETENCIES:

• Passion for Growth in a small category.

• Strategic Influencing.

• Creates integrated communication esp Digital assets.

• Good command of English.

KEY SKILLS:

• Passion for Consumers and Shoppers.

• Develops and launches relevant innovation and relaunches.

• High degree of accountability & responsibility.

RELEVEANT EXPERIENCE:

• 3-4 years’ experience in Brand Marketing (4-5 years overall).

• Developing concepts and brand communication.

• Good business understanding.

• Resilience & self-starter.

En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

Job Category: Márketing

Job Category: Marketing

Job Category: Commercialisation

Job Type: Assistant Brand Manager / Specialist

Industry: UnileverExperiencedProfessionals