Reporting to the Director of Recruitment and Marketing in the Johns Hopkins Whiting School of Engineering’s Marketing and Communications Office, we are seeking a Associate Director of Student Recruitment/GELL who will serve as the primary student recruitment strategist for the school’s graduate programs, including the Whiting School's 10 departments full-time/on-campus master’s and PhD programs, Engineering for Professionals online master’s programs, and the Doctor of Engineering (DEng) non-residential doctoral degrees. The Associate Director will establish, with the guidance of the Director, a metrics-based strategy to roll-up to the school’s overall recruitment goals. In collaboration with the Director, the Associate Director will be responsible for building relationships with department heads, internal leadership, and external partners, to create strong pipelines for student recruitment. When required, the Associate Director will attend conferences and events to recruit students, while also supporting school-wide brand awareness efforts at conferences.

The Associate Director will collaborate with the Director and the Associate Director of Recruitment Marketing to achieve strategic recruitment and yield goals and analyze data to ensure the efforts meet responsible ROI thresholds. This position will support other non-degree programs as needed. Additionally, this position will supervise the product line recruitment managers.

Specific Duties & Responsibilities

• Partner with the Director to develop and maintain a recruitment strategy specifically designed for the online engineering master’s, graduate certificates, doctorate programs, and pre-college programs as needed, to include tactics that address the unique aspects of the individual programs offered, such as time to completion, course offerings, faculty, Capstone projects, research opportunities, and more.

• Research and understand current programmatic and recruiting trends among leading engineering master’s programs and incorporate these findings into recruitment strategies, including implementing key initiatives to support top-level program rankings, international recruitment, and identifying key markets.

• In collaboration with the Director and Associate Director of Recruitment Marketing, research, develop, and manage marketing communications and outreach plans to create a pipeline from corporate partners, colleges and universities, and alumni.

• Serve as a key partner with the Director to liaise with program chairs to understand recruitment goals, program outcomes, course developments, etc. to build measurable tactics and adequately recruit prospective students.

• Manage the collection of recruitment and enrollment data to track, quantify, and analyze recruitment programmatic results to identify tactics and strategies to sustain and/or increase recruited students.

• Lead the recruitment efforts, including contributing to nurture strategies, through application and manage the tactics in the enrollment funnel efforts with the GELL staff to support yield and melt.

• Manage the collaborative recruitment efforts with the school’s diversity team on project-specific programs, including Explore Hopkins, and other grassroots initiatives.

• Work with the Recruitment and Marketing Coordinator to source, identify, and plan logistics for attending recruiting fairs and other recruiting events.

• Plan and execute in-person and virtual recruitment events for prospective students and collaborate with the admissions and enrollment staff to support yield/enrollment initiatives, including Meet the Recruiter and Admitted Student sessions.

• Support the organization and categorization of historical data, international/regional/national trends, and engineering enrollment data to determine effective recruitment strategies.

• Promote and increase the awareness of the Whiting School’s graduate programs through institutional partnerships, external academic partners, other Johns Hopkins University schools, and professional engineering organizations such as IEEE and ASEE (American Society for Engineering Education).

• Travel, primarily domestically, on behalf of the Whiting School’s graduate programs for recruitment and other college-related events.

• Collaborate with alumni relations to create an alumni engagement ambassador program.

• Serve as a key contributor to providing high quality customer service to meet the recruitment and enrollment needs of the Whiting School.

Special Knowledge, Skills, & Abilities

• Active and current knowledge of applicant life-cycle data strategies and marketing recruitment best practices for admissions recruitment, graduate engineering recruitment preferred.

• Excellent written and verbal communications skills, confident presentation ability, adapt to manage multiple tasks, and organizational and creative fluency.

• Must be able to function collaboratively and effectively in a team environment, while also managing staff.

• Strong interpersonal skills, and ability to work collaboratively with diverse personalities.

• Ability to work well under pressure in an ever-changing environment.

• Requires working knowledge of Zoom, MS Word, Excel, Access, and PowerPoint.

• A working knowledge of Slate or other marketing automation systems is highly desirable.

• Experience working in recruitment or communications office of an educational institution, nonprofit, or private firm.

• Willingness to help formulate new recruitment strategies.

• Ability to evaluate effectiveness of current recruitment efforts against targets and benchmarks and recommend alternatives as needed. This position requires working outside normal business hours, including some travel.

• This position will attend academic/industry conferences and events (at least 9 events annually), conduct onsite information sessions for potential students as needed, and other responsibilities as assigned.

Minimum Qualifications

• Bachelor's Degree in related field.

• Five years related experience.

• Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.

Preferred Qualifications

• Degree in Marketing, Communications, Advertising, or Public Relations preferred.

• Six to eight years of related experience in higher education, enrollment services, recruitment, admissions, or related field.

• The ideal candidate will be able to function collegially and effectively in a team environment, working well with others toward achieving objectives, but also work independently and serve as a transformative leader and supportive manager.

Classified Title: Communications & Marketing Manager

Job Posting Title (Working Title): Associate Director of Student Recruitment/GELL

Role/Level/Range: ATP/04/PE

Starting Salary Range: $72,600 - $127,000 Annually (Commensurate with experience)

Employee group: Full Time

Schedule: 37.5 hrs/wk, M-F

Exempt Status: Exempt

Location: Hybrid/Homewood Campus

Department name: ​​​​​​​Communications

Personnel area: Whiting School of Engineering

Equal Opportunity Employer:

Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The university promotes affirmative action for minorities, women, disabled persons, and veterans.