Marketing and Communication StrategyDevelop the Centers marketing and communication strategy from initial conception to completion for delivery of publicity, promotions, lead generation and public relations materials.Leverage the Centers network to analyze trends and data points to steer the Centers marketing strategy to maximize reach and engagement.Conceptualize, plan, and execute marketing campaigns for the Centers programs, events, and services to increase student, alumni, donor, and community engagement with the Center.Communicate with various stakeholders to determine media development needs and produce finished communication materials.Establish measurable goals and evaluate program marketing and communication effectiveness using key analytics and metrics. Evolve strategic direction based on data and feedback.Establish and document guidelines for the Centers voice to guide marketing collateral and information across channels.Collaborate with McCombs partners, including Marketing and Communications, and the Department of Management on special projects and announcements, including gift announcements and new partnerships.Branding, Content and OutreachIdentify target audiences, key channels, analyze media outlet trends and performance metrics to implement curated contact segments for students, donors, and alumni audiences.Design graphics and write copy for the Centers social media channels and offline communication, including print and digital posters/flyers, creating/releasing media kits with partners and media outlets.Maintain existing branding for the marketing and communication plans, ensuring message continuity, design, and tone across the portfolio. Refine and maintain cohesive, identifiable sub-brands for each of the Centers programs to drive engagement and recognition.Research, interview, write, edit, promote, and publish effective content for use in press releases, feature stories, video scripts, newsletter content, web content, social media posts, print materials, and staff meeting slides.Assist with management of the frontend and backend of HKEC website using WordPress and custom CSS coding. Collaborate with UT and McCombs web development teams as needed. Ensure engaging and effective user experience, search engine optimization, content management.Manage HKEC social media channels, monitoring comments and conversations, and actively engaging with and expanding audiences.Identify newsworthy research, activities, events, programs, or accomplishments of the Center and its students and to create meaningful weekly newsletters targeted at students and a monthly newsletter targeted at external partners/donors.Create and execute post-event communications, videos, blogs, social media posts, and post-event surveys.Collaborate with the Centers student staff team on content creation.Event Support Assist with coordination and production of events, coordinating with photography and media services, tracking RSVPs, assisting with day of logistics, and planning pre- and post-event promotion.Select, design and procure promotional giveaways and collaborating partner/donor gifts.Assist with event day-of logistics, including supporting event set-up, takedown, and attendee check-in.Participate in live social media promotion during event and assist with facilitation of audience engagement.Collaborate with HKEC team to host and facilitate monthly entrepreneurship coordination committee meetings and support committee projects as identified.Support maintenance of Center CRM.Other duties as assigned.