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D.R. Horton, Inc. Digital Marketing Support Spec in Arlington, Texas

D.R. Horton, Inc., the largest homebuilder in the U.S.,was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.

D.R. Horton, Inc.is currently looking for a_Digital Marketing Support Specialist_. The right candidate is responsible for supporting both sales and marketing end users on all Digital Marketing technologies, processes, campaigns, and analytics. The Digital Support Marketing Specialist will also help all sales and marketing end users build campaign strategies to help drive and improve traffic and lead generation. This position supports and administers all marketing technologies across the organization.

Essential Duties and Responsibilitiesinclude the following. Other duties may be assigned.

  • Administer user accounts for all enterprise marketing applications
  • Provide phone, online and occasional in-person support to end users on a variety of digital marketing related issues
  • Document and track the details of the problem, both status and resolution, within the supported tool
  • Follow through and communicate with the user while working the problem and ensure successful and timely completion of the problem
  • Participate in focus groups to enhance existing applications
  • Document new features and/or needs from the business that need to be applied to applications
  • Aid with training end uses on all digital marketing applications
  • Assist with training documentation on all digital marketing applications
  • Assist both the corporate team and end users with web design, HTML code edits and photo enhancement tasks
  • Support users of the DHI website CMS, CRM, Google Analytics and AdWords, and all Enterprise Marketing Technologies
  • Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
  • Evaluate data integrity of the division CRM databases and recommend process improvements**
  • Train all Sales and Marketing end users on all Enterprise Marketing Technologies**
  • Email marketing template management**
  • Email marketing campaign management with an emphasis on recommendations for best practices as needed by division**
  • Identify areas to improve on web listings to help generate more traffic and higher lead generation**
  • Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
  • Ability to work overtime
  • Ability to travel overnight

Education and/or Experience * High school diploma or general education degree (GED) * 3 years’ experience in planning and gathering business requirements specifically for sales and marketing * 3 years’ experience working within a digital marketing environment and various applications * 3 years’ experience working with the Adobe suite of tools (Photoshop, etc.) * 3 years’ experience reading, writing, and troubleshooting HTML * 3 years’ experience managing and supporting Content Management Systems, Email Marketing, and Customer Relationship Management systems * Possess excellent verbal, written, listening and presentation skills to communicate effectively for training end users with varying levels of marketing and IT experience * Ability to work in a fast-paced environment * Ability to apply common sense understanding to carry out instructions furnished in written oral form or via DRH applications * Proficiency with MS Office and email * Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision * The noise level is generally moderate

  • *

Preferred Qualifications * Bachelor’s degree in business, Marketing, Communications or Information Technology from a four-year college or university preferred

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including: * Medical, Vision and Dental * 401(K) * Employee Stock Purchase Plan * Flex Spending Accounts * Life Insurance * Vacation, Sick, Personal Time and Company Holidays

/Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeople2/

Followus on social media @hortoncareers for an inside look at our company and connect with us on LinkedIn for up to date job listings!

LinkedIn, Twitter, Facebook, Instagram

Job: *Marketing

Organization: *Corporate

Title: Digital Marketing Support Spec

Location: TX-Arlington

Requisition ID: 2406367

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