Summary This position is located in the Web, Marketing, and Communications Division (WMC), Office of Patent Information Resources (OPIR), Office of Information Technology for Patents (OITP), Office of the Commissioner for Patents, U.S. Patent and Trademark Office (USPTO). Web, Marketing, and Communications Division (WMC) provides marketing and outreach services to facilitate greater understanding and knowledge of policy development and implementation of the various programs and applications. Responsibilities The physical worksite for this position is located in Alexandria, Virginia.This position is telework eligible per agency and business unit discretion/policy. Fully remote within 50 miles of the USPTO Alexandria, VA headquarters and the duty station is the authorized telework location. The individual selected for this position will… Formulate and oversee short- and long-term plans to shape the overall customer communication strategy with the primary focus of enhancing the agency's website presence. Manage all Patent related content for all internal/external websites. Conduct reviews to ensure quality standards, content and functionality is maintained. Research best practices and trends within the digital communication field to stay abreast of evolving techniques and technologies. Analyze and provide metrics, reports on performance and impact on the agency's efforts and effectiveness of online campaigns and web initiatives. Requirements Conditions of Employment Qualifications You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Information Technology (IT) Management Series 2210 (Alternative A) (opm.gov) Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For the GS-12: For this position, the next lower grade level is a GS-11 or equivalent. Specialized experience for this position includes: Providing technical skills in the development and interpretation of (Internet/Web) policies and procedures; having knowledge of Internet service concepts and best practices, interrelationships of multiple IT disciplines, and project management principles sufficient to provide technical advice, guidance, and recommendations. Advanced skill and experience in Microsoft's SharePoint, SharePoint Designer, Power Platform (PowerApps, PowerAutomate, PowerBI), and custom SPFx WebParts to provide hands-on expertise in web coding and development, administration, maintenance, and technical and operational support of various SharePoint projects and programs, with assistance from senior staff on advanced issues. Also developing Web Code and utilizing IT platforms and advanced skill in development languages such as JavaScript, JSON, jQuery, AJAX, REST, AngularJS, NodeJS, TypeScript, C#, Bootstrap, HTML/HTML5, XML, LESS, SASS, CSS, and ASPX, with guidance from senior developers on the most complex coding challenges. For the GS-13: For this position, the next lower grade level is a GS-12 or equivalent. Specialized experience for this position includes: Providing technical expertise and leadership in the development and interpretation of (Internet/Web) policies and procedures; having knowledge of Internet service concepts and best practices, interrelationships of multiple IT disciplines, and project management principles sufficient to provide expert technical advice, guidance, and recommendations. Mastery skill and experience in Microsoft's SharePoint, SharePoint Designer, Power Platform (PowerApps, PowerAutomate, PowerBI), and custom SPFx WebParts to provide day-to-day hands-on expertise in web coding and development, administration, maintenance, and technical and operational support of the various SharePoint projects and programs, with minimal assistance from senior staff on the most advanced issues. Also developing Web Code and utilizing IT platforms and advanced skill in development languages such as JavaScript, JSON, jQuery, AJAX, REST, AngularJS, NodeJS, TypeScript, C#, Bootstrap, HTML/HTML5, XML, LESS, SASS, CSS, and ASPX, with minimal guidance from senior developers on the most complex coding challenges. In addition to meeting the specialized experience requirements, you must have IT-related experience demonstrating these competencies: Attention to Detail - Is thorough when performing work and conscientious about attending to detail. Customer Service - Works with clients and customers (that is, any individuals who use or receive the services or products that your work unit produces, including the general public, individuals who work in the agency, other agencies, or organizations outside the Government)to assess their needs, provide information or assistance, resolve their problems, or satisfy their expectations; knows about available products and services; is committed to providing quality products and services. Oral Communication - Expresses information (for example, ideas or facts) to individuals or groups effectively, taking into account the audience and nature of the information (for example, technical, sensitive, controversial); makes clear and convincing oral presentations; listens to others, attends to nonverbal cues, and responds appropriately. Problem Solving - Identifies problems; determines accuracy and relevance of information uses sound judgment to generate and evaluate alternatives, and to make recommendations. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education If this position requires proof of higher education, or you are substituting education for experience, you must submit an unofficial transcript or a list of courses that includes the following information: name of accredited institution, grades earned, completion dates, and quarter and semester hours earned. Education completed in foreign colleges or universities may be used to meet the requirements. Please refer to General Schedule Qualifications Policies for more information. You are not required to submit official documents at this time; copies are sufficient. Special Instructions for Foreign Education: Qualifying education from colleges and universities in foreign countries must be evaluated in terms of equivalency to that acquired in U.S. colleges and universities. Applicants educated in whole or in part in foreign countries must submit sufficient evidence, including transcripts, to an accredited private organization for an equivalency evaluation of course work and degree. A listing of these accredited organizations can be found on the Department of Education's website - US Department of Education. Another listing of services that can perform this evaluation is available at the National Association of Credential Evaluation Services (NACES) website. You must provide a copy of the letter containing the results of the equivalency evaluation with a course-by-course listing along with your application. Failure to provide such documentation when requested will result in lost consideration. NOTE: Only education and experience acquired before the filing deadline will be considered. Report only attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education. Additional Information Time-in-grade/band requirements must be met by the closing date of the announcement unless eligible for special hiring authority, reinstatement eligible, non-current Federal employee applying as a VEOA eligible which do not require time-in-grade/band. If you are a male applicant born after December 31, 1959, you must certify that you have registered with the Selective Service System. If you are exempt from registration under Selective Service Law, you must provide appropriate proof of exemption. Please visit the Selective Service System website for more information. This is a Bargaining Unit position and represented by The National Treasury Employees Union, Chapter 243 (NTEU 243) This is a Public Trust position and has a risk level designation of "moderate". Background Investigation - If selected for this position, you may be required to complete a Declaration for Federal Employment (OF-306), which includes a fingerprint and credit check, to determine your suitability for Federal employment and to authorize a background investigation. The USPTO participates in E-Verify. For more information on E-Verify, please visit the Department of Homeland Security Website. All Federal employees are required to have Federal salary payments made by direct deposit to a financial institution of their choice. Relocation Expenses are not authorized and will not be paid. CTAP and ICTAP candidates will be eligible for selection priority if it is determined that they have exceeded the minimum qualifications for the position by attaining at least a "well qualified" rating of 85 out of 100. Information about CTAP and ICTAP eligibility is on the Office of Personnel Management's Career Transition Resources website at: OPM CTAP/ICTAP. CTAP/ICTAP documentation requirements are listed in the 'Required Documents' section of this announcement. More than one selection may be made from this announcement if additional identical vacancies in the same title, series, grade, and unit occur within 90 days from the date the certificate was issued. All application materials become the property of the United States Patent and Trademark Office. USPTO Job Applicants requiring reasonable accommodation for any part of the application and hiring process should request accommodation(s) from the USPTO at USPTO Reasonable Accommodations. The United States Patent and Trademark Office is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, retaliation, parental status, military service, or other non-merit factors. If you believe that you have been discriminated against and would like to file an EEO complaint, you must do so within 45 days of the date of the alleged discriminatory act. Claims of employment discrimination must be submitted to the attention of the USPTO's Office of Equal Employment Opportunity & Diversity via email (oeeod@uspto.gov) or phone (571-272-8292).